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Innovation: Driving Product, Process, and Market Change
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  • Wiley

More About This Title Innovation: Driving Product, Process, and Market Change

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Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.
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EDWARD B. ROBERTS is the David Sarnoff Professor of the Management of Technology at the Massachusetts Institute of Technology's Sloan School of Management. He is the founder and chair of the MIT Entrepreneurship Center and chairs the Sloan's faculty of management of technological innovation and entrepreneurship. He is the author of Entrepreneurs in High Technology.
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Introduction (Edward B. Roberts, Editor).

PART ONE: INNOVATING FROM THE INSIDE.

1. Strategic Innovation (Constantinos Markides).

2. Creativity Versus Structure: A Useful Tension (John Seely Brown and Paul Duguid).

3. Integrating the Fuzzy Front Endof New Product Development (Anil Khurana and Stephen R. Rosenthal).

4. The Product Family and the Dynamicsof Core Capability (Marc H. Meyer and James M. Utterback).

5. Planning for Product Platforms (David Robertson and Karl Ulrich).

PART TWO: INNOVATING WITH THE OUTSIDE.

6. Ally or Acquire? How Technology Leaders Decide (Edward B. Roberts and Wenyun Kathy Liu).

7. Outsourcing Innovation: The New Engine of Growth (James Brian Quinn).

8. How to Make Strategic Alliances Work (Jeffrey H. Dyer, Prashant Kale, and Harbir Singh).

9. Innovation:Location Matters (Michael E. Porter and Scott Stern).

PART THREE: NEW DIMENSIONS FOR INNOVATION.

10. Software-Based Innovation (James Brian Quinn, Jordan J. Baruch, and Karen Anne Zien).

11. Innovation by User Communities: Learning from Open-Source Software (Eric A. von Hippel).

12. Weird Ideas That Spark Innovation (Robert I. Sutton).

The Authors.

Index.
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English

"We have found that the ideas contained in Innovation help us enormously to develop strategies and tactics to achieve innovation and change. Authors such as James Utterback, Brian Quinn, and Edward Roberts are feeding us the concepts and tools that we translate into our next generation product and business development approaches."
--Ray Stata, founder and chairman, Analog Devices Inc.

"A finely tuned collection of significant articles on innovation by one of its foremost students. Must reading for all managers of research and technology."
--Michael F. Wolff, editor, Research-Technology Management

"Ed Roberts's wonderful compilation of articles shows you why
successful innovation requires both teamwork and vision and how to pull off this seemingly impossible combination in both large and small organizations."
--Ray Kurzweil, winner of the National Medal of Technology, CEO of KurzweilAI.net, and author of The Age of Spiritual Machines

"With new products and processes, economic growth can go on forever. Innovation lies at the heart of our economic success. No one understands the complex forces that underlie the innovation process better than Ed Roberts, and he has assembled in this book a wonderful array of those insights. Managerial leaders and academics alike will benefit from this set of unique readings."
--Lester Thurow, Lemelson Professor of Management and Economics and
former dean, MIT Sloan School of Management

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