Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century
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- Wiley
More About This Title Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century
English
Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:
- The four bedrock business fundamentals of the world’s greatest entrepreneurs
- Sense of mission–the entrepreneurial way to identify and deliver product/market winners
- Customer/product vision–creating entrepreneurial passion to produce continuous growth…and more!
Don’t delay—order your copy today!
English
LARRY C. FARRELL is Chairman of The Farrell Company, one of the world’s leading firms for researching and teaching entrepreneurship. With affiliates on four continents, the company has trained close to a million people in forty countries and seven languages. A former vice president of American Express and former president of Kepner-Tregoe, he is a graduate of Harvard Business School and attended the University of California Law School. He is also the author of Searching for the Spirit of Enterprise and The Entrepreneurial Age. For more information on Larry Farrell and his work, please visit www.theSpiritofEnterprise.com.
English
Acknowledgments.
Preface.
Introduction.
Chapter 1. Sense of Mission.
Chapter 2. Customer/Product Vision.
Chapter 3. High-Speed Innovation.
Chapter 4. Self-Inspired Behavior.
Conclusion.
Index.
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"...shows the best ways to make your relationship between customer and product even smoother..." (Internet Works, February 2004)
