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From the Trenches:Strategies from Industry Leaderson the New E-conomy
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  • Wiley

More About This Title From the Trenches:Strategies from Industry Leaderson the New E-conomy

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Twenty business leaders and innovators at the forefront of the e-business revolution share their insights for surviving and thriving in a digital economy

Bringing together essays written by more than twenty luminaries from the world of e-business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global e-conomy and the real business issues that are driving it. CEOs, executives, and marketers from cutting-edge e-businesses, such as Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find success in a digital environment, and much more.
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Erin J. Kelly (Ottawa, Ontario) is Associate Director, Technology Development for Sympatico, the largest Internet Service Provider in Canada. Previously, she was a Product Developer with Televitesse Systems Inc., an affiliate of Newbridge Networks. As well, she was a CBC journalist, Associate Producer and writer for national TV and radio programs including Quirks and Quarks, The National, Undercurrents, and Newsworld International. She has addressed audiences in Canada, Europe, and Asia on the topic of the Internet and New Media, and is published in professional journals and popular media such as the Globe and Mail and The Toronto Star.
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Acknowledgements.

Introduction.

INFRASTRUCTURE.

Building A Sustainable E-Business (S. Allan).

e-Power to the People! (C. Moorehead).

Seeing Change, Leading Change (K. Peters).

Using VC Experience to Create Business Value (J. Hyland).

Working@Home (D. Shortt).

New Technologies in Schools: Please Adjust Your Screens (M. Moll).

High-energy High Tech: Turn on the Network (V. Saunders).

"i" Before "e"-No Exceptions (S. Whittaker).

INTERFACE.

The Internet in the Age of Consumer Power (P. Tremaine).

Regulation in the Information Age: The CRTC and New Media (F. Bertrand).

Privacy in Cyberspace: Challenge of the 21st Century (B. McIsaac).

Kids and the Art of the Internet (K. Baggott).

CONTENT.

Culture and Convergence (S. Scott).

U8TV: A Convergence of Television and the Internet (P. Yaffe).

Making News Interactive (M. Hill).

Caught in the Web?: Broadcast Regulation in the New Media World (J. Bol).

Pamela Wallin: The Media Is You (P. Wallin).

Epilogue.

Biographies.
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"With the irrational exuberance of the dot.com era behind us, beware the pundits preaching equally irrational orthodoxy. Business success demands understanding why the new economy is different. These insightful essays offer fresh thinking and solid proof that b-school case studies from ten or even five years ago are no longer relevant."
— Don Tapscott, Chairman of itemus inc., and co-author of Digital Capital: Harnessing the Power of Business Webs

"From the Trenches is an essential collection of essays for anyone interested in enhancing their Internet strategies and goals. Told from the perspective of respected industry leaders, From the Trenches examines vital issues such as branding, increasing interactivity and, most importantly, content."
— Lib Gibson, President & CEO, Globe Interactive

"Erin Kelly has captured the essence of the new economy by bringing together a collection of essays by industry though-leaders. They eloquently examine the key factors for succes in this new interactive marketplace where the customer is kind and old-world economy values still apply."
— Christine Korda, eCommerce & Content Strategist, Canadacomputes.com

"From the Trenches cuts through the Internet clatter and provides practical, pragmatic advice and tips on how to succeed in the e-business world."
— Jim Middlemiss, Contributing Editor to Wall Stree & Technology and Investment Executive, and Financial Services Technology Columnist for the Financial Post

"Despite the dot.com crash, change is taking place. The changes we are experiencing today aren't occurring in cyberspace. They are taking place on the ground— inside companies and in the fundamental ways business is conducted among companies. Read this practical advice from the new e-conomy leaders who are 'grounded in reality.' It will help you succeed."
— Carol Stephenson, President & CEO, Lucent Technologies— Canada

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