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- Wiley
More About This Title The Big Book of Benefit Auctions
English
English
JAY R. FISKE is a nationally recognized charity auctioneer and regular speaker for many different types of organizations related to auction planning, consulting, and fundraising. He has been a regular contributor to many media publications such as Auctioneer magazine, Rotarian Magazine, and more. Jay regularly serves as a consultant on fundraising to national and local nonprofits.
CORINNE A. FISKE is an event coordinator and auction consultant who also participates in teaching at Northwest Benefit Auctions' workshops. She is the President and founder of The PoliteChild, a leading educational program for schools dedicated to developing excellent social skills in children of all ages.
English
Why This Book Was Written ix
Acknowledgments xi
A Brief Introduction to Successful Auctions xiii
Phase I – Pre-Event Planning 1
Chapter 1 Pre-Planning Activities 3
The Auction Steering Committee 4
Defining the Purpose of Your Event 5
Setting Financial and Attendance Goals 6
Planning Your Budget 10
Chapter 2 Establishing Auction Committees 15
Auction Committee Co-Chairs 15
Chapter 3 Getting to Work 39
The First Committee Meeting 39
The Mission Statement 42
Establishing Committee Responsibilities 43
Selecting the Date for the Event 43
Identifying Potential Themes 45
Selecting a Preferred Venue 45
Establishing a Goal 48
Creating a Budget 50
Setting Future Committee Meetings 51
Phase I – Conclusion 53
Phase II – Event Planning and Organization 55
Chapter 4 The Five-Year Plan 57
Managing Change 60
Chapter 5 Planning the Details of Your Event 63
Determining the Elements of Your Goal 65
Finalizing Your Date and Location 66
Hiring the Experts 67
Tools for Getting Organized—Auction Software 71
Holding the Kickoff Rally 74
Chapter 6 Planning Your Silent and Live Auctions 77
Effective Silent Auction Displays 77
Effective Live Auction Promotion 80
Chapter 7 Other Auction Activities 83
Revenue Enhancers: Adding More to Your Bottom Line 83
Handling Class Projects 99
Summary for Revenue Enhancers 101
Phase II – Conclusion 103
Phase III – Procurement, Audience Development, and Event Preparation 105
Chapter 8 Procurement 107
Common Questions about Procurement 108
The Procurement Form 112
Once You’ve Received the Commitment 115
The Case for Consignments 117
Chapter 9 Promoting Your Event 121
Table Captain Process 121
Audience Development 122
Save-the-Date Cards 124
Web Site 126
E-mail 126
Invitations 131
Chapter 10 Event Preparation 137
Planning Your Event Space 137
Auction Catalogs 140
Phase III – Conclusion 157
Phase IV – Event Execution 159
Chapter 11 Preparing for Your Day-of-Event Needs 161
Registration Packets 161
Printing Other Guest-Related Collateral 170
Bid Forms, Table Tents, and Auction Display Considerations 172
Cashiering Requirements 186
Arranging for Volunteer Help 193
Chapter 12 Conducting the Event 203
Managing Registration 203
Managing Your Silent Auction 209
Managing Your Live Auction 217
End-of-Evening Cashiering 221
Item Redemption 226
Summary of Day-of-Event Logistics 228
Phase IV – Conclusion 229
Phase V – Post-Event Activities and Planning for the Next Event 231
Chapter 13 Post-Event Activities 233
Conducting the Post-Auction Audit 233
Hosting a Post-Event Recap Meeting 235
Generating Thank-You Letters to Guests and Donors 237
The Volunteer Party 239
Chapter 14 Planning for the Next Event 241
Phase V – Conclusion 245
Resources 247
Glossary 263
Index 267
