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More About This Title Guitar Lessons: A Life's Journey Turning Passion Into Business
English
Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
English
BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.
English
Foreword ix
Acknowledgments xiii
Introduction: Rust Never Sleeps xv
Chapter 1: Life’s Little Lessons 1
Chapter 2: My Very First Guitar 9
Chapter 3: Inspiration 23
Chapter 4: The American Dream 31
Chapter 5: On Our Own 43
Chapter 6: Early Successes and Early Failures 53
Chapter 7: Sweat Equity 65
Chapter 8: Figuring It Out, One Guitar at a Time 81
Chapter 9: Finding Our Place 101
Chapter 10: Gaining Traction 115
Chapter 11: On the Move 125
Chapter 12: Making Our Case 133
Chapter 13: We’re All in This Together 141
Chapter 14: Embracing Technology 159
Chapter 15: Building Our Brand 169
Chapter 16: Innovation 183
Chapter 17: Artists and Celebrities 195
Chapter 18: In 10 Years We’ll Be Glad We Did 207
Chapter 19: The Third Owner 215
EPILOGUE 227
