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- Wiley
More About This Title Future-Proofing Your Business: Real-Life Strategies to Prepare Your Business for Tomorrow, Today
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All through the author's extensive experience in his own companies and as a consultant for major world brands
Troy’s philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future."
Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.
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ACKNOWLEDGMENTS.
INTRODUCTION: THE UNIVERSAL LESSON OF BUSINESS.
PART I Take Responsibility.
CHAPTER 1 The Lesson of Learning.
CHAPTER 2 Truth and Reality versus Fear and Greed.
CHAPTER 3 Make Time to Make It Easier.
PART II Review You.
CHAPTER 4 The Value of Vision.
CHAPTER 5 The Need to Lead.
CHAPTER 6 I’m Done!
PART III Reality Check.
CHAPTER 7 The Information Age.
CHAPTER 8 Strategy that Sticks.
CHAPTER 9 The Rewards of Rewards.
CHAPTER 10 Show Me the Money.
CHAPTER 11 Meaningful Marketing.
PART IV Create Rhythm.
CHAPTER 12 Routine = Rhythm = Revenue.
PART V Lead the Revolution.
CHAPTER 13 Change or Die!
YOUR PERSONAL WORKBOOK: REAL-LIFE STRATEGIES TO PREPARE YOUR BUSINESS FOR TOMORROW, TODAY.
ABOUT THE AUTHOR.
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