Conquer the Chaos: How to Grow a Successful SmallBusiness Without Going Crazy
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More About This Title Conquer the Chaos: How to Grow a Successful SmallBusiness Without Going Crazy


Create the business you want without sacrificing the lifestyle you deserve

The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.

Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place

  • Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more
  • Get from just surviving to growing your company and experiencing success

Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.


Clate Mask is the co-founder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation.

Scott Martineau is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.





Section I The Quest for Freedom.

1 The Entrepreneurial Revolution.

The Path to Revolution.

The Hierarchy of Freedoms.

2 Enter, Chaos.

The Infusionsoft Story.

Symptoms of Chaos.

Causes of Chaos.

3 Grow or Die.

A Mentality of Growth.

Why Entrepreneurs Choose Not to Grow.

Scenario #1: You Don’t Want to Grow Your Business.

Scenario #2: You’re Relying on Referrals and Repeat Business.

Scenario #3: You Believe You’ll Just Figure It Out.

Scenario #4: You Do Everything Yourself—Manually.

Introducing—The Strategies for Conquering Chaos.

Section II Mindset Strategies: Achieving Balance.

4 Emotional Capital.

Your Emotional Capital Bank Account.

Making Deposits in Your Emotional Bank Account.

Spot-Check Your Emotional Capital.

5 Disciplined Optimism.

The Three Components of Disciplined Optimism.

Opportunities to Practice Disciplined Optimism.

Practical Ways to Cultivate Disciplined Optimism.

Disciplined Optimism and Passion.

6 Entrepreneurial Independence.

The Advice You Get.

Facing the Challenge of Independence.

The Benefits of Independence.

Section III Systems Strategies: Controlling Speed.

7 Centralize.

The Need to Centralize.

Multiple System Chaos.

The Struggle of Disjointed Systems.

The Value of the Right System.

The Process of Centralization.

8 Follow-Up.

The Most Neglected Marketing Principle.

How Lack of Follow-Up Is Creating Chaos.

Why Follow-Up Breaks Down.

The Benefits of Follow-Up.

The Science Behind Effective Follow-Up.

9 Automate.

From Manual to Automated.

What You Can and Should Automate.

A Story of Automation.

Section IV Find Your Freedom.

10 Avoiding the Backslide.

The Myth of Long, Hard Work.

Harnessing Your Unbridled Passion.

The Belief Your Business Will Fail without You.

11 The Liberated Entrepreneur.

Climbing the Hierarchy of Freedom.

Giving Up the Chaos.

Appendix: Small Business Resources.


About the Authors.