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- Wiley
More About This Title Roar! Get Heard in the Sales and Marketing Jungle
English
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt your message
- Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!
English
Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.
English
Chapter 2 Visiting the V.P.
Chapter 3 Following Up.
Chapter 4 The 3,500-Year-Old Process.
Chapter 5 The Wise Buyer.
Chapter 6 The Cynical Buyer.
Chapter 7 The Simple Buyer.
Chapter 8 The Disinterested Buyer.
Chapter 9 The Referral.
Chapter 10 The Sales Call.
Epilogue.
Summary of ROAR! Concepts.
Integrating the ROAR! Approach.
Our Inspiration.
Acknowledgments.
About the Authors.
Bonus Chapter and Coupon.
