The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted, and Get Ahead
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More About This Title The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted, and Get Ahead

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These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say.

The Art of Business Seduction elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including

A Strategic Communication planThe no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React)Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle

Your secret weapon in today's business struggle, The Art of Business Seduction peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.

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Mark Jeffries is a trusted advisor and communications consultant to the world's largest and most successful corporations, agencies, and accounting and law firms. As a keynote speaker and executive coach, Mark has built a business addressing professional conferences around the world and coaching top business executives, lawyers, and politicians. His leading clients include Ernst & Young, Microsoft, IBM, Boeing, Royal Bank of Canada, HSBC, and McDonald's. As a leader in the fields of strategic communication, influence, and soft skills, Mark's advice is widely sought in the corporate world as well as on TV and radio.

Visit www.markjeffries.com

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Acknowledgments vii

Introduction 1

Chapter 1 30-Day Master Seduction Plan Overview 11

Chapter 2 The L-WAR and Soft Skills Mindset: Using Innovative Tools to Become a Master of Business Seduction 23

Chapter 3 Listen 35

Chapter 4 Watching 53

Chapter 5 Anticipate and React 71

Chapter 6 Voice—Tone, Melody, Control, and the Words You Speak 99

Chapter 7 Networking Secrets 109

Chapter 8 The Elevator Pitch—Going Up 155

Chapter 9 Techniquette—The Etiquette of Technology 167

Chapter 10 Image 179

Chapter 11 Seduction Maintenance: Continuing to

Seduce . . . The L-WAR Journey Never Ends 191

Index 201

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