A Practical Guide to Training and Development
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To stay ahead of the competition, today?s organizations must invest in ongoing training that continuously improves their employees? knowledge and skills. A Practical Guide to Training and Development is a comprehensive resource that offers a theoretical, strategic, and practical foundation of the entire training process. The book outlines a step-by-step approach for assessing, designing, delivering and evaluating training.


Michael Moskowitz is the founder of Training Q and A Consulting. He has worked with Kaiser Permanente, AT&T, Buck Knives, Dimension One Spas, Sanyo North America, AirTouch Cellular, The Scripps Research Institute, and many more organizations. He is an instructor at University of California San Diego Extension, teaching training and development in the business and management program.


Acknowledgements viii

Introduction ix

1 In the Beginning 1

Purpose 1

Overview 1

Defining Terms 2

Identifying the Two Essential Training Elements 2

Changing the Perception of Change 3

Understanding Organizational Change Culture: Force Field Analysis 4

Identifying the Four Stages of Change 6

Role of the Trainer 11

Developing Trainer Competencies 14

No Classroom, No Facilitator, No Change? 19

Career Challenges for the Training Professional 20

Train Effectively or Face the Consequences 20

Common Training Deficiencies 23

Transmissional Not Transformational Learning 26

Effective Training for Minimized Liability 27

2 Aligning Training with Vision, Mission, and Goals 32

Purpose 32

Overview 32

Finding a Formula for Success 33

W. Edwards Deming 34

Peter Drucker 36

Vision, Mission, and Goal Alignment 38

Training’s Supportive Role 41

Determining Training Priorities 43

The Importance of Organizational Goals 43

Barriers to Achieving Goals 47

3 Needs Assessment 49

Purpose 49

Overview 49

Training Wants Versus Training Needs 50

Needs Assessment Frequency 66

Resistance to the Needs Assessment Process 73

Using Needs Assessment Results 74

4 Training Design 81

Purpose 81

Overview 81

Adult Learning Theory: Malcolm Knowles 82

Trainer Challenges and Strategies for Incorporating Adult Learning Concepts 84

Program Design Plan 88

5 Training Delivery 104

Purpose 104

Overview 104

Achieving Training Goals 105

Instructor Competencies: Applicable Research 105

Using Internal and External Resources 109

Classroom Techniques 116

Technology-Assisted Delivery 124

6 Outsourcing: Finding the Right Training Provider 128

Purpose 128

Overview 128

Putting Competencies to Work 129

Finding the Right Training Provider(s) 129

7 Evaluation Part 1: How Did the Training Go? 145

Purpose 145

Overview 145

How Did the Training Go? 146

Evaluating a Training Program: A Case Study 160

8 Evaluation Part 2: Is Training Adding Value? 167

Purpose 167

Overview 167

Determining Training’s Value 168

Learning Analytics 174

Technology-Assisted Evaluation 180

9 Ensuring and Promoting Training Success 187

Purpose 187

Overview 187

Getting Ready to Market 188

References 209

Index 213

About the Author 225