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More About This Title LEARN MARKETING WITH SOCIAL MEDIA IN 7 DAYS: MASTER TWITTER, LINKEDIN & FACEBOOK FOR BUSINESS
English
Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You'll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online.
Packed with valuable tips, tricks, and time-saving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence onlineBuild and maintain effective relationships online in thirty minutes per dayHarness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitorsLearn how other companies are using the sites and gaining successEnglish
English
Acknowledgements xi
Introduction xiii
Opening story xv
Day 1: What is social media? Policy, plan and profi tability 1
Day 2: Facebook basics and content ideas 29
Day 3: LinkedIn basics and networking using LinkedIn 55
Day 4: Twitter basics and using Twitter for your business 87
Day 5: Online etiquette and preserving your reputation 115
Day 6: YouTube explained 137
Day 7: Making your website work and promoting your social media efforts 161
Wrap 183
Appendix A: Faith’s Flowers social media plan 185
Appendix B: Useful resources 189
Appendix C: Glossary 193
Index 197
