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More About This Title Event Entertainment and Production
English
English
English
Foreword ix
Preface xi
Acknowledgments xv
PART ONE The Entertainment and Event Production Industry 1
Chapter 1 The Entertainment Economy: Big Business 3
Chapter 2 Global Opportunities for Event Entertainment and Production 17
Chapter 3 Becoming a Leader in the Event Entertainment and Production Fields 37
Chapter 4 Opportunities for Future Growth and Development 55
PART TWO Researching, Designing, and Planning Production and Event Entertainment 79
Chapter 5 How to Research the Needs and Resources for Your Event 81
Chapter 6 Managing the Creative Process 101
Chapter 7 Strategic Planning for Event Production and Entertainment 117
Chapter 8 Financial Planning and Management: How to Measure the Return on Event Entertainment 135
PART THREE Coordinating Event Entertainment and Production 155
Chapter 9 Selecting and Contracting Event Production and Entertainment Vendors 157
Chapter 10 Entertainment Management Companies, Agents, Managers, and Headline Entertainment 175
Chapter 11 Monitoring Entertainment and Production to Ensure Continuous Quality 197
Chapter 12 Reducing Risk: Assessment, Intervention, and Control 217
Chapter 13 Music Licensing 235
PART FOUR Best Practices and Creative Strategies in Event Entertainment and Production 259
Chapter 14 Best Practices in Event Entertainment and Production 261
Chapter 15 The Standard Aspects of Multimedia Production 285
Chapter 16 The Future of Event Production and Entertainment 309
Finale 329
Appendix 1 Organizations and Associations 331
Appendix 2 References 343
Appendix 3 Internet Sites 351
Appendix 4 Software 355
Appendix 5 Sample Contracts 357
Appendix 6 Performing Rights Organization’s Licenses 375
Appendix 7 Technical Production Documents 403
Glossary 409
Index 419
