John Chambers and the Cisco Way: NavigatingThrough Volatility
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- Wiley
More About This Title John Chambers and the Cisco Way: NavigatingThrough Volatility
English
JOHN K. WATERS is a Silicon Valley-based journalist and author who has been covering the high-tech beat for more than a decade. His work has appeared in the San Francisco Examiner, the Business Journal, San Jose Magazine, Business-to-Business Network, Java Report, Application Development Trends, Software Magazine, ITworld, and Fortune magazine's eBusiness Web site. Waters is the author of more than a dozen books, including The Everything Computer Book, Silicon Valley: Inventing the Future (with Jean Dietz Sexton), and Selling for People Who Hate to Sell (with Brigid Massie). He also co-scripted the documentary film Silicon Valley: A 100 Year Renaissance (with John McLaughlin and Ward Winslow), which was narrated by Walter Cronkite and aired on PBS for the first time in 1998.
English
Introduction: The Quintessential Information Age CEO.
Chapter 1 A West Virginian Choirboy.
Chapter 2 Selling a Dream.
Chapter 3 Meanwhile Way Out West: The Founding of Cisco.
Chapter 4 Heir Apparent.
Chapter 5 Competition and Convergence.
Chapter 6 The Customer is the Strategy.
Chapter 7 Growth by Acquisitions.
Chapter 8 The Cisco Seduction.
Chapter 9 E-Vangelist.
Chapter 10 Walking the Talk In Cisco City.
Chapter 11 Getting Political.
Chapter 12 Never Say Never.
Epilogue: Reorganization. Appendix A: Cisco Acquisition History.
Index.
Chapter 1 A West Virginian Choirboy.
Chapter 2 Selling a Dream.
Chapter 3 Meanwhile Way Out West: The Founding of Cisco.
Chapter 4 Heir Apparent.
Chapter 5 Competition and Convergence.
Chapter 6 The Customer is the Strategy.
Chapter 7 Growth by Acquisitions.
Chapter 8 The Cisco Seduction.
Chapter 9 E-Vangelist.
Chapter 10 Walking the Talk In Cisco City.
Chapter 11 Getting Political.
Chapter 12 Never Say Never.
Epilogue: Reorganization. Appendix A: Cisco Acquisition History.
Index.
