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Essentials of Licensing Intellectual Property
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More About This Title Essentials of Licensing Intellectual Property

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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.

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ALEXANDER I. POLTORAK, PHD, is founder and Chief Executive Officer of General Patent Corporation.

PAUL J. LERNER is Senior Vice President and General Counsel of General Patent Corporation.

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English

Foreword.

Preface.

1. Introduction.

2. Basic Contract Law.

3. Intellectual Property Primer.

4. Licensing Strategies: The Carrot and the Stick.

5. Patent Licenses.

6. Know-how and Trade Secret Licenses.

7. Trademark Licenses.

8. Copyright Licenses.

9. Royalties and Royalty Rates.

10. Policing and Enforcement of Licenses.

11. Negotiating the Deal.

Appendices.

A. Checklist of Patent License Terms.

B. Royalty Rates by Industry.

C. Confidentiality and Nondisclosure Agreement.

D. Trademark License Agreement.

E. Patent License Agreement (Paid-Up).

F. Patent License Agreement (Running Royalty).

G. Software (End User) License Agreement.

H. Copyright License Agreement.

I. Technology License Agreement.

J. Georgia-Pacific Factors.

K. Agreement to Negotiate a License.

Epilogue.

Further Reading.

Index.

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English

"...well laid out, with goals set out in each chapter." (Management Today, July 2007)  "Poltorak and Lerner have produced a highly readable and informative introduction to intellectual property licensing, written with style, grace and occasionally tongue in parenthetical cheek. It should be required reading for those new to the field as well as for others needing a 'Licensing 101' course."
—Emmett Murtha, President & CEO, QED Intellectual Property (USA); Past President of the Licensing Executives Society and former Director of Licensing for IBM

"Professionals in manufacturing and in supply chain management have little time or motivation to grapple with legal texts. Yet, they need precise, complete, easy-to-read material that can educate them both quickly and well. Alexander Poltorak and Paul Lerner, in Essentials of Intellectual Property Licensing, understand their audience's needs, and produced a work that is actually fun to read. More to the point, it is easy to read, amazingly concise and clear for a legal text, and encourages the reader to step forth as a partner with legal counsel to tackle issues head-on."
—Alexis N. Sommers, Ph.D. Professor of Industrial En gineering at University of New Haven & President of the Connecticut Association of Purchasing Managers

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