Meggs' History of Graphic Design, Fifth Edition Interactive Resource Center Access Card
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More About This Title Meggs' History of Graphic Design, Fifth Edition Interactive Resource Center Access Card


The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. The online Interactive Resource Center contains resources tied to the book, such as:

Interactive Resources: 
• Flashcards featuring images from book for image identification self-study 
• Self-test assessment by chapter 
• Image Gallery featuring key designers and their work

Downloadable Resources:
• Indices of key terms and people

***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World**

With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.


Preface  VI

Preface to the First Edition VIII

Acknowledgments X

Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era

01 The Invention of Writing 6

02 Alphabets 22

03 The Asian Contribution 34

04 Illuminated Manuscripts 46

Part II A Graphic Renaissance
The origins of European typography and design for printing

05 Printing Comes to Europe 68

06 The German Illustrated Book 80

07 Renaissance Graphic Design 98

08 An Epoch of Typographic Genius 122

Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications

09 Graphic Design and the Industrial Revolution 144

10 The Arts and Crafts Movement and Its Heritage 176

11 Art Nouveau 196

12 The Genesis of Twentieth-Century Design 232

Part IV The Modernist Era
Graphic design in the first half of the twentieth century

13 The Influence of Modern Art 256

14 Pictorial Modernism 276

15 A New Language of Form 298

16 The Bauhaus and the New Typography 326

17 350 The Modern Movement in America 350

Part V The Age of Information
Graphic design in the global village

18 The International Typographic Style 372

19 The New York School 390

20 Corporate Identity and Visual Systems 412

21 The Conceptual Image 436

22 Postmodern Design 460

23 National Visions within a Global Dialogue 482

24 The Digital Revolution—and Beyond 530

Epilogue 572

Bibliography 574

Image Credits 582

Index 586