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More About This Title Do You Speak Shoe Lover? Style and Stories from Inside DSW
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Celebrating Shoe Lovers everywhere!
No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to be America’s Favorite Place for Shoes—as well as America’s Favorite Place to Work. Each and every DSW Shoe Lover lives the values—for the benefit of their customers as well as for each other. It also shares stories from DSW’s customers and employees about how the right shoes made the difference at important moments in their lives, along with shoe fashion tips and career and business advice, based on DSW’s core values.
Filled with photos—it’s perfect as a giftExplains DSW’s core values: 1) Passion, 2) Accountability, 3) Collaboration and 4) Humility, which run through its headquarters in Columbus, Ohio, into each of its 350+ retail locations, and to its more than 20 million Rewards members and 1.5 million fans on FacebookCoauthor Kelly Cook is Senior Vice President Marketing at DSW and the queen of shoe loveExplore the emotional relationship women have with shoes with insights from the retailer that knows shoe buyers best.
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Linda Meadow has previously written three editions of the guidebooks City Baby LA, published by Rizolli. She also is the founder of the website, Gurumommy.com
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INTRODUCTION xiv
PART ONE SHOE LOVE CHANGED MY LIFE
Personal accounts from the DSW fashion-crazed faithful
1 I MIGHT HAVE A PROBLEM Stories of epic shoe love 3
2 WHAT I DID FOR SHOE LOVE Shameless acts of footwear fanatics 19
3 FEET, DON'T FAIL ME NOW! How shoes get us through life's big moments 37
4 WHERE'D YOU GET THOSE SHOES? Bonding over fabulous fashion 47
5 THANKS FOR THE MEMORIES Nostalgic stories of shoe love 61
6 FUN, FLIRTY, AND FASHIONABLE How DSW satisfies your shoe obsession 69
RAVE, SHOE LOVER, RAVE! 79
PART TWO TAKE IT FROM A SHOE LOVER
Styling tips and savvy advice from the experts at DSW
7 THE JOB'S ALL YOURS Perfect shoes for interviews 97
8 WORK THOSE SHOES! Sensational 9 to 5 style tips 105
9 SHOE LOVE AT FIRST SIGHT What to wear for big nights out on the town 115
10 A CHANGE WILL DO YOU GOOD Keeping your style up-to-date 125
11 FASHION'S MOST-WANTED The shoes nobody should live without 133
12 THE RUSH OF THE SHOES Inspiration behind building the assortment 141
RAVE, SHOE LOVER, RAVE! 153
PART THREE THE MAGIC BEHIND THE CURTAIN
Why there's no place like DSW
13 THE SECRET BEHIND SHOE LOVE Creating a formula for success 173
14 STORIES FROM THE FASHION FRONT Helping Shoe Lovers find their bliss 195
15 YOU WORK FOR DSW? Associates' accounts of workplace envy 205
CONCLUSION 212
THE LANGUAGE OF SHOE LOVE 215
PHOTO CREDITS/SPECIAL THANKS 220
ABOUT THE AUTHOR 221
