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More About This Title Taming the Money Sharks
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Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize investment returns. Statistics show that only 20% of small investors ever come close to achieving their investment goals. The other 80% get eaten alive by "investment sharks"—investment advisors, fund managers and other hucksters out to line their pockets with your hard-earned cash. Motivated by a sense of fair play, Cheng resolved to write an investor's survival guide in which he'd share everything he's learned in his years as a successful professional investor. The result is Taming the Money Sharks. The easy-to-follow guidelines you'll find in this book will help you navigate the shark-infested waters of the investment world, all the way to the financial freedom you dream of and deserve.
- A must-have survival guide for novice investors, and a source of fresh thinking and innovative strategies for experienced investors
- Features many illustrations, summaries, charts, real-world examples along with other powerful tools to help you avoid common mistakes and win at the investment game
- Lays out 8 proven strategies for investing systematically and surviving and thriving in the shark-infested waters of the stock market
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Prof. Philip Cheng was the Chief Investment Officer at MetLife Taiwan, a wholly owned subsidiary of MetLife Inc., New York, the largest Life Insurance Company in the US, with approximately US$800 Billion in total assets under management (AUM).
Beginning in 1996, and during his 11 years as Chief Investment Officer, he was managing a diversified portfolio with total assets under management of approximately US$2 billion. He provided the leadership in setting up of investment policies and strategies to enhance portfolio yield; implementation of asset allocation strategies to increase return on equity; and the oversight and the implementation of risk management tools to achieve optimal return on capital.
Prior to joining MetLife, beginning in 1974, he was with JPMorgan-Chase for 21 years in international banking and investment. He was Vice-Presidents in areas of corporate lending, institutional investment banking and property lending activities in New York and major Asian cities.
He has taught at the Graduate School of City University of New York (Management Science) and Beijing University (Portfolio Management).
In the last few years, he has been an active conference speaker in Sydney, Hong Kong, Beijing, Seoul, Taipei, Bangkok, Kuala Lumpur and Singapore on global financial topics: Portfolio risk analysis, Diversification and global investments; Credit risk management; Trade financing ;Fixed income investments and markets, among others.
He received his undergraduate engineering degree from the University of Minnesota, Minneapolis, Minn. USA and his MBA in Finance (Cum Laude) from St. Louis University, St. Louis, Mo., USA.
Since 2007, he has also been appointed Adjunct Associate Professor of Finance at the University of Science and Technology in Hong Kong.
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Acknowledgments xiii
Preface xv
Author’s Disclaimer xix
Chapter 1 Stop the Bleeding
Should You Continue to Invest by Striking While the Iron Is Hot? 1
A. Chasing a Hot Stock 3
B. Chasing a Hot Trend 8
C. Maxim No. 1: Don’t Rush into Buying, and Avoid Further Bleeding 11
Chapter 2 Select an Industry to Increase Probability of Profitable Investments
Apply Expertise from Work or Personal Interest 19
A. Basic Knowledge 20
B. Choosing an Industry to Invest In 25
C. Industry Characteristics 41
D. Maxim No. 2: Profit from One Chosen Industry or a Selected Few Industries 44
Chapter 3 Wise Use of Information Resources
Should You Follow Hot Tips? 49
A. Listen to a Friend or Relative 50
B. Listen to a Stock Guru 54
C. Listen to a Stock Analyst 56
D. Listen to an Investment Advisor 59
E. Listen to a Large Investor (Possible Shark) 61
F. Maxim No. 3: Reference External Inputs but Stay Focused 65
Chapter 4 Decide on Company Values and Buy–Sell Prices
Should You Trust a Company with Your Money? 73
A. Relevant Company Historical Facts 74
B. Most Basic Financials 84
C. Five Key Indicators 86
D. Don’t Be Blind to a Company’s Personality 98
E. Deciding on Buy–Sell Prices 100
F. Maxim No. 4: Trust but Verify 103
Chapter 5 Simple and Effective Portfolio Strategies
Do You Want a Windfall Profit or a Systematic Win? 111
A. Portfolio Planning Guidelines 112
B. Core versus Satellite Portfolio 115
C. Portfolio Risk Management 122
D. Maxim No. 5: Manage and Accept Portfolio Risks 132
Chapter 6 Capitalize on Policy Directions
Are Policies Your Friends? 145
A. Are Policies Fair? 146
B. Policy Directions 147
C. Maxim No. 6: Profit from Policies and Trends 153
Chapter 7 Loving an Investment or Loving to Make Money
Falling in Love 157
A. Is “Love” Forever? 158
B. All-or-Nothing Thinking 160
C. Love a Person? Invest for Love? 162
D. Maxim No. 7: Emotions and Investment Don’t Mix 166
Chapter 8 Fully Enjoy Your Profits from Stocks Rich and Healthy or Rich with Pain 171
A. Manage Your Investment Lifestyle and Health Simultaneously 172
B. Swap Poor Health for Big Money 173
C. Investment Emotions That Are Detrimental to Our Health 175
D. Investment Flowchart 179
E. Maxim No. 8: Maintain Health and Wealth 180
Appendix A: Basic Technical Analysis 183
Appendix B: Deciding on Buy Prices 189
Appendix C: Deciding on Sell Prices 195
Appendix D: Strategy for Investing in High-Dividend (HD) Stocks 201
About the Author 207
Index 209