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More About This Title The Nordstrom Way to Customer Service Excellence:The Handbook For Becoming the "Nordstrom" of YourIndustry, Second Edition
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—Howard Schultz, Chairman, Starbucks Coffee
Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies to make Fortune's "best companies to work for" and "most admired" list every year the surveys have been taken. Despite its position in the hard-hit retail sector, Nordstrom, with 193 stores in 28 states, never experienced a quarterly loss during the recent economic downturn. The Nordstrom Way to Customer Service, Second Edition explains what every business can learn from the world's most famous customer-service-driven company.
New material in this revised edition includes:
"How To Become The Nordstrom Of Your Industry"Tools for creating a customer-driven cultureChapters on Nordstrom's online customer service and the innovative social commerce features of its websiteBreakthroughs on Nordstrom's multi-channel approach to customer serviceNordstrom follows a set of principles that has made it a leader in its industry. Discover what endears Nordstrom to its customers, and learn how to apply those same standards to your company.
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ROBERT SPECTOR is a bestselling business book author, international speaker, and consultant on Nordstrom's principles of customer service. His clients include companies such as Charles Schwab, Infiniti, Pfizer, Humana, and Wells Fargo. He has written for the New York Times, the Wall Street Journal, and Sports Illustrated. For more information or to contact Robert, visit www.RobertSpector.com.
PATRICK McCARTHY was with Nordstrom for more than thirty years and retired as the company's all-time top-performing salesperson.
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PHASE I: Culture 1
1 Tell the Story: How Nordstrom Became Nordstrom 3
2 Hire With Care: Finding the Right Fit for the Culture 25
3 Nurture the Nordie: Mentor, Support, Praise, Recognize, and Reward 59
4 Empower Entrepreneurs to Own the Customer Experience 79
5 Compensate According to Results 103
6 Communication and Teamwork: We’re All in the Customer Service Department 115
7 Citizen Nordstrom: Doing Well, Doing Good 133
PHASE II: Experience 143
8 Create an Inviting Place: Brick-and-Mortar Still Matters 145
9 Touchpoints: Multichannel Customer Service 165
10 The Sale Is Never Over: Establish, Nurture, and Sustain Long-Term Relationships With Your Customers 181
PHASE III: Applications: How to Become the Nordstrom of Your Industry 195
Acknowledgments 215
Index 219
