Title Details

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.