Rights Contact Login For More Details
More About This Title Design for Communication: Conceptual Graphic Design Basics
English
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
English
English
What Is Graphic Design?
What Do Graphic Designers Do?
I Want to Be a Graphic Designer—Where Do I Begin?
The Design Process.
Why Bother with Such a Long Process When I Just Like to Make Things?
Why Should I Do These Assignments?
Section 1: The Elements and Principles of Design.
Star Symbol/Susan Merritt, San Diego State University, San Diego.
Object Semantics/Kermit Bailey, North Carolina State University, Raleigh.
Symbol Design/Lisa Fontaine, Iowa State University, Ames.
Lettermark/Susan Merritt, San Diego State University, San Diego.
Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk.
Letterform as Shape/Jan Conradi, State University of New York at Fredonia.
Concert Poster/Arnold Holland, California State University, Fullerton.
Design History Chair/Hank Richardson, Portfolio Center, Atlanta.
Section 2: T ypography as Image.
Shaping Words/Richard Ybarra, Art Institute of California, San Diego.
Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany.
Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey.
Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston.
Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea.
Directions Poster/Frank Baseman, Philadelphia University, Philadelphia.
Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Section 3: Creative Wordplay.
Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston.
Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul.
Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk.
Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia.
CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis.
Section 4: Word and Image.
Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston.
Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston.
Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany.
Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston.
Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh.
The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh.
Section 5: Grid and Visual Hierarchy.
Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston.
Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston.
Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City.
Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County.
The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis.
Journey Journal/Gülizar Çepoğlu, London College of Printing, London.
Section 6: Visual Advocacy.
The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston.
Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston.
Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston.
Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany.
Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia.
Bibliography.
Instructor Contact Information.
Index.
