Title Details

Foundations of Strategy
Buy Rights Online Buy Rights

Rights Contact Login For More Details

More About This Title Foundations of Strategy

  • English

English

Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.

Extensive teaching materials such as Case Teaching notes, an Instructor’s Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com

The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.

Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.

  • English

English

List of cases

Preface

1. The Concept of Strategy

2. Industry Analysis

3. Resources and Capabilities

4. The Nature and Sources of Competitive Advantage

5. Business Strategies in Different Industry and Sectoral Contexts

6. Technology-Based Industries and the Management of Innovation

7. Corporate Strategy

8. Global Strategies and the Multinational Corporation

9. Realising Strategy

10. Current Trends in Strategic Management

Glossary

Index

loading