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More About This Title What's Your MBA IQ?: A Manager's Career Development Tool
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Arming you with a solid foundation across the entire MBA curriculum to interact with colleagues, clients, senior management, and professors at a higher, more advanced level, international business expert Devi Vallabhaneni helps you get the most from MBA-level topics—and ultimately, develop your career. This authoritative road map facilitates advanced management education and reveals a structured approach for career development in the management profession, equipping you with nuts and bolts coverage of:
- General management, leadership, and strategy
- Operations management • Marketing management
- Quality and process management • Human resources management
- Accounting • Finance
- Information technology
- Corporate control, law, ethics, and governance
- International business
- Project management
- Decision sciences and managerial economics
The related self-assessment exercises available at www.mbaiq.com allow you to compute your MBA IQ. You can find out where your weaknesses are and then begin to develop your knowledge base to gain proficiency in all management areas and become a true business generalist.
Since the MBA degree has become a de facto standard in management education, the goal of What’s Your MBA IQ? is to make the knowledge contained in an MBA accessible to all business practitioners. As a result, this book is equally relevant to business practitioners, whether or not they pursue an MBA. Also, your organization can use What’s Your MBA IQ? to assess its business practitioners’ readiness for corporate rotation programs, high potential programs, the CABM, the CBM, or an MBA degree.
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Preface xv
Acknowledgments xvii
Introduction xix
Learning Module 1 General Management, Leadership, and Strategy 1
Learning Objective 1.1: Understand the Scope and Nature of Corporate Strategies 2
Learning Objective 1.2: Understand the Importance of Planning and Organizing Skills 10
Learning Objective 1.3: Understand the Importance of Directing and Leading Skills 14
Learning Objective 1.4: Understand the Importance of Controlling and Measuring Skills 19
Learning Objective 1.5: Understand the Importance of Motivating Skills 21
Learning Objective 1.6: Understand the Importance of Problem-Solving and Decision-Making Skills 23
Learning Objective 1.7: Understand the Importance of Negotiating Skills 30
Learning Objective 1.8: Understand the Importance of Communication Skills 32
Learning Objective 1.9: Understand the Importance of Conflict Management Skills 35
Learning Objective 1.10: Understand the Various Issues in Organizational Behavior, Culture, Change,
Development, Effectiveness, and Decline 38
Learning Objective 1.11: Understand How to Measure and Manage Business Performance Results 42
Learning Module 2 Operations Management 45
Learning Objective 2.1: Understand the Strategic Importance of Demand Forecasting 46
Learning Objective 2.2: Understand the Production Strategies and Manufacturing Performance Measures 47
Learning Objective 2.3: Understand the Production-Related Value Concepts 48
Learning Objective 2.4: Understand the Philosophies of Just-In-Time and Lean Operations 49
Learning Objective 2.5: Understand the Principles and Techniques of Inventory Management 52
Learning Objective 2.6: Understand the Principles and Techniques of Supply-Chain and Logistics Management 56
Learning Objective 2.7: Understand the Various Planning Systems Applicable to Manufacturing and Distribution Operations 58
Learning Objective 2.8: Understand the Various Short-Term Scheduling Systems Used in Production 60
Learning Objective 2.9: Understand the Theory of Constraints in Operations 62
Learning Objective 2.10: Understand the Principles of Production Economics and Application of Decision Tools 63
Learning Objective 2.11: Understand the Principles and Techniques of Equipment Maintenance and System Reliability 65
Learning Objective 2.12: Understand the Production Process Flows and Metrics 66
Learning Objective 2.13: Understand the Technology Deployed in Manufacturing and Service Operations 67
Learning Module 3 Marketing Management 71
Learning Objective 3.1: Understand the Components of Marketing Mix 72
Learning Objective 3.2: Understand the Expectancy-Value Model in Consumer Markets 72
Learning Objective 3.3: Understand the Brand Elements and Calculate a Brand Value 72
Learning Objective 3.4: Understand Competitor Analysis 73
Learning Objective 3.5: Understand the Pricing Strategies and Methods 73
Learning Objective 3.6: Understand the Marketing Communications Mix 75
Learning Objective 3.7: Understand the New-Product Development Process 75
Learning Objective 3.8: Compute the Customer Retention Rate 76
Learning Objective 3.9: Compute the Lifetime Value of a Customer 77
Learning Objective 3.10: Compute the Customer Conviction in Terms of Net Promoter Score 78
Learning Objective 3.11: Compute the Customer Loyalty Score 78
Learning Objective 3.12: Compute the Net Marketing Contribution Amount 78
Learning Objective 3.13: Compute the Marketing Profitability Metrics 80
Learning Objective 3.14: Compute the Market Development Index 80
Learning Objective 3.15: Compute the Market Share Index 80
Learning Objective 3.16: Compute a Product’s Lifecycle Cost and Economic Value to a Customer 81
Learning Objective 3.17: Compute the Relative Performance, Price, and Customer Value of a Product 81
Learning Objective 3.18: Compute a Marketing Channel Intermediary’s Transaction Value 82
Learning Objective 3.19: Understand the Relationships Among Price, Profit, and Market Share 83
Learning Objective 3.20: Understand a Marketing Channel’s Performance 83
Learning Objective 3.21: Evaluate the Advertising’s Effectiveness with Customer Response Index 83
Learning Objective 3.22: Learn How to Conduct a Marketing Portfolio Analysis 85
LearningObjective 3.23: Learn How to Develop a Marketing Budget 85
Learning Objective 3.24: Understand the Financial Performance Metrics Related to Marketing 85
Learning Objective 3.25: Understand the Nature of Marketing of Services 86
Learning Objective 3.26: Understand the Strategies in Product Management 87
Learning Objective 3.27: Understand the Stages in a Product Lifecycle 88
Learning Module 4 Quality and Process Management 91
Learning Objective 4.1: Understand the Basic Quality Concepts 91
Learning Objective 4.2: Understand the Various Definitions of Quality 93
Learning Objective 4.3: Calculate the Cost of Quality 94
Learning Objective 4.4: Calculate the Six-Sigma Metric 94
Learning Objective 4.5: Compute the Return-on-Quality Metric 96
Learning Objective 4.6: Apply Quality Tools 96
Learning Objective 4.7: Apply Statistical Process Control Techniques 98
Learning Objective 4.8: Compute Taguchi’s Quality Loss Function 100
Learning Objective 4.9: Understand the Role of Inspection and Quality at Source 100
Learning Objective 4.10: Understand the Process Management Methods and Tools 101
Learning Module 5 Human Resources Management 103
Learning Objective 5.1: Understand the Human Resources Planning Process 103
Learning Objective 5.2: Understand the Relationship between Job Analysis and Job Descriptions 104
Learning Objective 5.3: Understand the Recruitment Methods and Alternatives 105
Learning Objective 5.4: Understand the Employee Selection Process 106
Learning Objective 5.5: Understand the Employee Selection Tests and their Characteristics 107
Learning Objective 5.6: Understand the Employment Interview Process 108
Learning Objective 5.7: Understand the Pre-Employment Screening Process 108
Learning Objective 5.8: Understand the Employee Training and Development Process 109
Learning Objective 5.9: Understand the Management Development Process 110
Learning Objective 5.10: Understand the Organization Development Process 111
Learning Objective 5.11: Understand the Career Planning and Development Process 112
Learning Objective 5.12: Understand the Employee Performance Appraisal Process 113
Learning Objective 5.13: Understand the Employee Relations Issues 114
Learning Objective 5.14: Compute the Human Capital Metrics 116
Learning Module 6 Accounting 119
Learning Objective 6.1: Understand the Basic Concepts of Financial Accounting 120
Learning Objective 6.2: Understand the Purpose of the Accounting Cycle 121
Learning Objective 6.3: Understand the Types and Contents of Financial Statements 122
Learning Objective 6.4: Understand the Intermediate Concepts of Financial Accounting 128
Learning Objective 6.5: Understand the Advanced Concepts of Financial Accounting 132
Learning Objective 6.6: Learn How to Analyze Financial Statements 133
Learning Objective 6.7: Understand Various Cost Concepts and Cost Behaviors 140
Learning Objective 6.8: Understand the Principles and Techniques of Operating Budgets 143
Learning Objective 6.9: Understand the Application of Transfer Pricing 146
Learning Objective 6.10: Understand the Application of Cost-Volume-Profit Analysis 148
Learning Objective 6.11: Understand the Meaning and Application of Relevant Costs 150
Learning Objective 6.12: Understand Various Costing Systems for Products and Services 151
Learning Objective 6.13: Understand the Meaning and Application of Responsibility Accounting 152
Learning Module 7 Finance 153
Learning Objective 7.1: Understand the Need for Financial Plans and Controls 154
Learning Objective 7.2: Understand the Principles and Techniques of Cash Management 157
Learning Objective 7.3: Understand the Techniques of Managing Current Assets 160
Learning Objective 7.4: Understand the Various Types of Debt and Equity in a Capital Structure 163
Learning Objective 7.5: Understand the Techniques for Evaluating the Cost of Capital 169
Learning Objective 7.6: Understand the Principles and Techniques of Capital Budgeting 171
Learning Objective 7.7: Understand the Various Types and Risks of Financial Instruments 179
Learning Objective 7.8: Understand the Various Types of Valuation Models 182
Learning Objective 7.9: Understand the Nature of Business Mergers and Acquisitions 185
Learning Objective 7.10: Understand the Implications of Dividend Policies, Stock Splits, Stock Dividends, and Stock Repurchases 187
Learning Module 8 Information Technology 191
Learning Objective 8.1: Understand How to Plan and Manage the Information Technology Function 192
Learning Objective 8.2: Understand How Business Application Systems are Developed and Maintained 196
Learning Objective 8.3: Understand How Business Application Systems are Operated and Improved 198
Learning Objective 8.4: Understand the Need for Contingency Plans to Ensure the Continuity of Business Operations 201
Learning Objective 8.5: Understand How Information Technology Operations Are Managed 207
Learning Objective 8.6: Understand the Technology Behind Computer Network Management 211
Learning Objective 8.7: Understand how to Manage the Information Technology Security Function 217
Learning Objective 8.8: Understand How Databases are Designed and Managed 223
Learning Objective 8.9: Understand How Electronic Commerce is Facilitated and Managed 228
Learning Module 9 Corporate Control, Law, Ethics, and Governance 235
Learning Objective 9.1: Understand the Nature and Types of Corporate Control Systems 236
Learning Objective 9.2: Understand the Nature and Types of Corporate Risk 241
Learning Objective 9.3: Understand the Scope and Nature of Business Law, Policy, and Ethics, Including Social Responsibility 247
Learning Objective 9.4: Understand the Various Issues in Corporate Governance 256
Learning Objective 9.5: Understand the Nature and Types of Corporate Audits 260
Learning Objective 9.6: Understand the Nature and Types of Corporate Fraud 263
Learning Objective 9.7: Understand the Issues in Corporate Law Regarding Agency Problems and Costs 266
Learning Module 10 International Business 269
Learning Objective 10.1: Understand How to Develop and Manage International Business Strategies 269
Learning Objective 10.2: Understand the Various Issues in International Trade and Investment 271
Learning Objective 10.3: Understand the Nature of International Production Economics 275
Learning Objective 10.4: Understand the Nature of International Trade Laws 276
Learning Objective 10.5: Understand the Various Issues in International Financial Systems 280
Learning Objective 10.6: Understand How to Staff and Manage International Operations 281
Learning Objective 10.7: Understand the Various Issues in Conducting International Business in Cross Cultures 281
Learning Module 11 Project Management 287
Learning Objective 11.1: Define Project Management and Identify Success Criteria for Projects 287
Learning Objective 11.2: Understand the Various Types of Risks in Project Management 289
Learning Objective 11.3: Understand the Various Types of Project Structures and Organizations 291
Learning Objective 11.4: Understand the Project Management Process, Including its Lifecycles 294
Learning Objective 11.5: Understand the Various Methods in Project Planning, Estimating, Controlling, and Reporting 296
Learning Objective 11.6: Understand the Various Methods in Project Scheduling 303
Learning Objective 11.7: Understand the Project Management Metrics, Problems, and Governance Mechanisms, Including Project Audits 306
Learning Module 12 Decision Sciences and Managerial Economics 311
Learning Objective 12.1: Learn How to Apply Quantitative Methods to Business 311
Learning Objective 12.2: Understand the Basic Principles and Concepts in Economics 321
Learning Objective 12.3: Understand the Basic Principles and Applications of Microeconomics 322
Learning Objective 12.4: Understand the Basic Principles and Applications of Macroeconomics 325
Learning Objective 12.5: Understand the Basic Principles and Applications of Key Economic Indicators 332
Learning Objective 12.6: Understand the Nature of Economic Business Cycles and Industry Growth Levels 333
References 337
Index 339
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"The MBA IQ is what defines your management knowledge in today's ever-changing business cilmate. This informative book, by the president and CEO of the Association of Professionals in Business Management, serves as a roadmap, facilitating advanced management education." (AM New York, November 2, 2009)
