Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design
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How to take the lead with sustainable packaging design solutions

With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions.

Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (, as well as U.S. co-coordinator for the o2 Global Green Design Network (, and contributes frequently to Packaging Design magazine's "Sustainability Update" feature column.


Wendy Jedlicka, CPP (St. Paul, MN)
  • President, Jedlicka Design Ltd.
  • Certified Packaging Professional by the Institute of Packaging Professionals
  • Chapter chair for o2-USA/Upper Midwest and liaison for the o2 Global Green Design Network (
  • Packaging and economics faculty, Minneapolis College of Art and Design's ground breaking Sustainable Design Certificate Program (
  • Frequent contributor to Packaging Design Magazine



Chapter 1: Taking the First Step.

Chapter 2: Mechanics of Human Behavior.

Chapter 3: Marketing and Truth.

Chapter 4: Laws and Economics.

Chapter 5: Systems Thinking.

Chapter 6: Materials and Processes.

Chapter 7: Innovation Toolbox.

Endnotes and Resources.


"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts, Sep/Oct 2009)