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More About This Title Dollars & Events: How to Succeed in the SpecialEvents Business
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English
The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.
You'll also find:
- Advice and direction from outstanding special events entrepreneurs and intrepreneurs
- Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
- End-of-chapter activities to help you learn by doing
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JOE GOLDBLATT, CSEP, is the Director of The International Institute of Tourism Studies and the founding director of The Event Management Program at The George Washington University. As executive producer of his own special events firm in Washington, DC, he has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort.
Frank Supovitz provides leadership to consulting and management organizations. He is an award-winning event organizer and former NFL, NHL, and Radio City Music Hall executive.
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English
Vision, Mission, Strategic Planning.
The Event Business Audit.
Research.
Dollar Wise.
Finding Capital.
Monitoring Success.
The Marketing Plan.
Finding and Keeping Great People.
Achieving Success.
Appendix.
Index.