Fourth Generation R&D: Managing Knowledge, Technology, and Innovation
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  • Wiley

More About This Title Fourth Generation R&D: Managing Knowledge, Technology, and Innovation

English

Praise for Fourth Generation R&D "A sweeping and insightfulanalysis of an architecture for innovation in the knowledgeeconomy. Technologists, strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization." --John Seely Brown Chief Scientist, XeroxCorporation "The new realities of competition beg a new approach toinnovation and R Fourth Generation R&D answers that challenge.With lucid arguments and detailed case studies, Fourth GenerationR&D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource--that's to say, every manager--will profitfrom this new understanding." Lawrence Wilkinson President, GlobalBusiness Network "Fourth Generation R&D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation--and between tacit and explicit knowledge--arefundamental." --John Yochelson President, The Council onCompetitiveness

English

WILLIAM L. MILLER, PhD, now at Intel, has served on the board ofthe Industrial Research Institute and has twenty-nine years ofexperience managing industrial R&D. LANGDON MORRIS is Presidentof KMLab, Inc. and the author of Managing the Evolving Corporationand The Knowledge Channel.

English

Introduction: Innovation in Crisis.

4th Generation R&D.

Competitive Architecture: The External Framework.

Organizational Capability: The Internal Framework.

The Knowledge Channel and Market Development.

Managing Knowledge and Financial Assets.

Organizational Architecture.

Organizational Capability Development.

The Innovation Business Process.

Notes.

Index.
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