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- Wiley
More About This Title The Liberated CEO: The 9-Step Program to Running a Better Business so It Doesn't Run You
English
Author Scott Leonard is a successful business professional who adapted his business to allow him to achieve his goals and live his dreams now—while still working in the business he loves. His experience is an inspiring example of extreme work-life empowerment that can help you whether you're the owner of a business or just want more freedom and flexibility in your career. Now, in The Liberated CEO, Leonard shares his story and strategies with you.
In The Liberated CEO, he turns the conventional portrait of the 24/7 entrepreneur as multi-tasking control freak on its head by using strategies that unshackle individuals from the "daily grind," inspiring you to perform your responsibilities on your own terms and schedules. In addition to giving the individual more freedom, the benefits of The Liberated CEO principles will increase the success, profitability, operational efficiency, and, ultimately, the enterprise value of any business.
Contains advice, analysis, and personal stories that shows how to grow a healthier and more sustainable company that doesn’t demand your absolute attentionExplains how to implement an innovative business model that empowers business owners and key executives to perform at the highest levelThe principles highlighted here are in sync with today's technology that allows people to have a better work-life balanceEngaging and accessible, The Liberated CEO is about developing a business model that empowers business owners and key executives to perform—and live—at the highest level.
English
SCOTT A. LEONARD, CFP, is the founding partner of Navigoe, LLC, a leading, full-service wealth management and investment advisory firm. He has a degree in Economics from UCLA. Mr. Leonard has been an instructor at UCLA Extension, teaching courses in the financial planning certificate program. He was the Dean of the School of Investments for NAPFA University, and is a national speaker on topics addressing investments, wealth management and business best practices.
Mr. Leonard is a frequently published author, specializing in advanced investment theory, and has been the featured financial planner for the Los Angeles Times weekly “Money Makeover” column. He is often looked to by the media as an expert in a breadth of financial, business and entrepreneurial topics.
Away from the business, Mr. Leonard is busy working with his wife helping to raise their three boys and acclimate to the U.S. after spending 2 ½ years sailing the world with his family.
English
Author’s Notes ix
Preface xi
Acknowledgments xiii
Introduction Setting Free the CEO (Why a Business is Like a Bowline Knot) 1
Smashing the Service Ceiling 4
Living Proof 6
Chapter 1 Chart Your Rhumb Line (Plotting a Three-Dimensional Vision) 13
Plan in Three-D 15
Pretest Your Plan for Failure 17
Building Milestones 19
Notes 23
Chapter 2 Know Your Peak Zone 25
The Peak-Zone Manager 27
Finding Your Peak Zone 28
Hiring a Blended Team 30
Trusting the Ropes 34
Notes 38
Chapter 3 Smart Sourcing: Hire the Best—Outsource the Rest 39
The Hidden Costs of Full-Time Staff 41
Insource Customer Relationships 42
Competing on Knowledge 45
Managing the Experts for Accountable Results 46
Notes 50
Chapter 4 Give Your Crew Preflight Checklists 51
Automated Workflows 55
Set It and Forget It 59
Notes 62
Chapter 5 How to Build a Service Brand (It’s Not About You) 63
Hiring the Right People 70
Empowering People to Help 71
Embracing Disruption 73
Anticipating and Closing the Customer’s Loops 76
Sweating the Small Stuff 79
Notes 81
Chapter 6 Break the Service Ceiling with Systematic Customization 83
Applying the Vitals Worksheet to Your Business 84
Customization is Sweeping Key Industries 91
Note 96
Chapter 7 Keeping a Loyal Crew 97
The Virtues of the TLO Mindset 100
Viewing Employees as Assets Like Clients, Not Liabilities 101
Communicating the Big Picture 104
Fixing the Process Before You Blame the People 105
Linking Compensation to the Appropriate Performance 109
Participation, Training, and Transparency 114
Notes 117
Chapter 8 Made to Sell: Changing the Watch 119
If You Own It, You Don’t Break It 121
Profits and the 60-20-20 Formula 126
The Pillars of Valuation 128
Notes 132
Chapter 9 Become an Expert in Your Field 135
The Rewards of Thought Leadership 139
Notes 145
Chapter 10 Afterword: Ready for the Next Peak 147
RIA Firms in Major Growth Trend 148
Notes 151
APPENDIXES Liberated CEO Extras 153
Appendix A Notes and Observations from Our Three-Year Global Sailing Trip 155
An Ode to Telemedicine 155
Jetliner Travel Know-How 158
Papa Sherpa’s Five Golden Rules of Traveling Around the World with Kids 160
Wireless Communications at Sea 162
The Balancing Act 168
Appendix B Further Reading and Related Resources 171
About the Author 175
Index 177
