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More About This Title Invisible Influence: The Power to Persuade Anyone,Anytime, Anywhere
English
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership
"One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: The New Science of the Meme
"Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!"
—David Garfinkel, author of Advertising Headlines That Make You Rich
"Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again."
—Roberto Monaco, www.influenceology.com
"Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion."
—William D. Crano, author of The Rules of Influence: Winning When You're in the Minority
"Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him."
—Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
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KEVIN HOGAN is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication, and motivation. In the last decade, he has become a body language expert and unconscious influence expert to ABC, Fox, the BBC,the New York Times,and many others. He holds a doctoral degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.
English
Acknowledgments xi
Chapter 1 Intentional Reality 1
Chapter 2 Identity Convergence 14
Chapter 3 Kim Kardashian’s Connectors 30
Chapter 4 Your Self and Others 44
Chapter 5 Your Trusted Self 54
Chapter 6 Reactance Removed 60
Chapter 7 The Science of When 76
52 Techniques 89
1 Preempting the Neon Sign 93
2 Is Less More? 95
3 Practice Deframing 98
4 You Can’t Beat Biology 100
5 Face Your jpeg 102
8 Do I Understand? 107
9 The First Shall Be Last and the Last Shall Be First 110
10 More than the Message 111
11 When All Else Fails 113
12 Something Money Can’t Buy 114
13 Attention ç Here 116
14 Imagined Ownership 117
15 Unique Frame Precludes “No” 119
16 The Contrastive Analysis 121
17 Give Them a Cup of Coff ee 123
18 The $4,000,000 Bra 125
19 Mirror Neuron on the Wall . . . 126
20 Behavioral Gravit 128
21 If You Insist 129
22 Here’s the Message for That Mood 131
23 Behavioral Integration 132
24 Have Them Help You Help Them Change 133
25 The Second Right Answer 136
26 Hypothetically Speaking 138
27 Switching Labels 139
28 Listen for What They’re Not Saying 141
29 Role-Response-Projection 142
30 Let Them Direct the Traffi c 144
31 Absorb Them into Your World 147
32 The Hidden Message 149
33 Psychic Power 152
34 Bond Quickly 154
35 Use a Post-It® Note 158
36 More Post-It® Magic 160
37 Seven New Body Language Tips 163
38 Triggering Feelings of Inclusion 164
39 Regret Reduction 165
40 “I can’t aff ord it.” 167
41 Put It on Paper 169
42 Choice Sequencing 170
43 Generate This Specifi c Sequence of Emotions 172
44 The Instant Drama Resolution Technique 175
45 Cause Them to Be Interrupted 177
46 Recapturing Attention 179
47 Decide Right Now 181
48 Generate an Irresistible Impulse 182
49 Take Them for a Walk 184
50 The Story and the Statistic 186
51 Understanding, and the Alternative 188
52 Give Them Meaning 190
A 10-Step Influence Template 192
Bibliography 198
Index 204
About the Author 211
