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More About This Title Reinvent: A Leader's Playbook for Serial Success
English
In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success.
The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance.
- Features practical, proven guidance appropriate for every business leader in any industry
- Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants
- Written by a renowned public speaker and former CEO known for turning around struggling companies
Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.
English
Fred Hassan is a Partner and Managing Director with the private equity firm, Warburg Pincus. He is also Chairman of Bausch + Lomb, as well as board member of Time Warner and Avon where he became non-executive chairman on January 1, 2013. Hassan is the former Chairman of the Board and Chief Executive Officer of Schering-Plough Corporation. Prior to joining Schering-Plough in April 2003, Hassan was Chairman and Chief Executive Officer of Pharmacia Corporation—a company that was formed in March 2000 as a result of the merger of Monsanto and Pharmacia & Upjohn. Hassan joined Pharmacia & Upjohn as Chief Executive Officer in 1997. Previously, Hassan was Executive Vice President of Wyeth, formerly known as American Home Products, with responsibility for its pharmaceutical and medical products business. He was elected to Wyeth's Board of Directors in 1995. Earlier in his career, Hassan spent 17 years with Sandoz Pharmaceuticals (now Novartis) and headed its U.S. pharmaceuticals business.
Hassan received a B.S. degree in chemical engineering from the Imperial College of Science and Technology at the University of London and an MBA from Harvard Business School.
English
List of Figures xiii
Foreword xv
Author’s Note xxi
Introduction 1
PART ONE UNLEASHING THE POWER OF ME 9
Chapter 1 Be Authentic 11
Look in the Mirror 12
Use Mirrors to Tell the Truth 13
Know Who You Are Not 14
Know Who You Are 15
Make Business Integrity a Competitive Edge 16
Be Inspired 18
Be Humble 19
Take Charge, and Don’t Play the Victim 21
Take Ownership, Shun the Blame Game 22
Deal with What Stares You in the Face 23
Chapter 2 Be Purposeful 27
Use the Rule of 3s 28
Use the Power Trident 29
Enter the Discomfort Zone 31
Practice Active Learning 34
Go Global 36
Build Competence in Emerging Markets 39
Make Decisions with Less-than-Perfect Information 41
Embrace Challenges 42
Reinvent Yourself and Your Environment 45
Chapter 3 Be Connected 51
Connect and Align 52
Take Early Action Steps 56
Value EQ as Much as IQ 58
Respect Your Boss’s Position 62
Tune In 63
Practice Active Listening 65
Build Information Fluidity 66
Build Partnering Skills 67
Plug Into the Power Grid 69
Grow Every Sector of Life 70
PART TWO UNLEASHING THE POWER OF WE 73
Chapter 4 Keep Leading 75
Develop the Power Triangle 76
Put People First 78
Assess and Develop People 80
Champion the Innovators 83
Use the Knockout System When Evaluating Senior Executives 85
Work on the Products 88
Work on the Processes 90
Drive Engines of Innovation 93
Work like a Small Company in a Big Company 96
Chapter 5Role Model Your Expectations 99
Deploy the Leadership Quartet Strategies 100
Earn Trust by Measuring the Trust Index 127
Earn Trust with the Frontlines 129
Earn Trust with Customers 133
Earn Trust with the Lawmakers 134
Earn Trust by Focusing on Long-Term Value Creation 136
Earn Trust in Mergers and Acquisitions 137
Earn Trust by Making the Tough Calls 140
Chapter 6Keep Winning 143
Use the Power Tool 144
Drive the Virtuous Spiral Upward 145
Link Strategy with Execution 150
Keep It Simple, Keep It Steady 151
Make Priorities, Allocate Resources 152
Make the Strategy Executable 155
Build an Attitude of Urgency 157
Keep a Cool Head When the Discomfort Zone Finds You 158
Power Up the Board 159
Once the Strategy Is Clear, Make Execution the Strategy 162
Multiply the Power 163
Conclusion: What Keeps the Wheel Turning 167
Change-Leadership Takeaways 169
Afterword 171
Appendix A: Serial Success—Playbook Summary 175
Appendix B: The Concepts Behind My Playbook 177
Appendix C: Values Matter 179
Appendix D: Bausch + Lomb’s Rating System Descriptors 181
Appendix E: Guidelines for Expat Managers 183
Appendix F: Stepping-Stones to Transformation 185
Acknowledgments 187
About the Author 189
Index 191
