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More About This Title Social Machines: How to Develop Connected Products That Change Customers' Lives
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Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
- Explains how smart phones and tablets enable Social Machines
- Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
- Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
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PETER SEMMELHACK is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media including the New York Times, the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.
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Acknowledgments ix
Part I Social Machines: An Overview 1
Chapter 1 Introduction 3
Chapter 2 A Social Internet of Things 11
Chapter 3 Why Social Networks Must Evolve 21
Everything Will Get Connected 23
Everything Will Get Smarter 29
Everything Will Get Social 30
We’re Running Out of Humans! 33
Chapter 4 Social Machines and the Future of Humankind 35
Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47
Chapter 5 Overview 49
Chapter 6 A Brief History of Abstraction 53
Chapter 7 Social Product Design 65
Connected versus Social 68
Example 1—The Weather Station 73
Example 2—Wheelchairs and Hand Sanitizers 80
Example 3—The Social Bicycle 84
Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99
The Social Seven—Overview 102
The Social Seven—Details 105
Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117
Part III The Business of Social Machines 121
Chapter 10 Introduction 123
People Sharing Things 125
Things Sharing Data 130
Chapter 11 How to Build a Business Using Social Machines 137
Retrofit Model 139
Built-in Model 142
Chapter 12 My Customer’s Customer Is My Customer:The Beauty of a Social Value Chain 149
Chapter 13 The Art of Social Pricing 153
Part IV Getting Started 157
Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159
But First, a Quick Story 161
How Do I Make My Product Social? 167
Retrofit Model 183
Built-in Model 185
Chapter 15 Getting There from Here 189
Part V Scenarios 195
Chapter 16 Smart Home 197
Chapter 17 Retail 203
Chapter 18 Transportation 211
Chapter 19 Finance 217
Chapter 20 Health and Wellness 223
Part VI Resources 229
Index 235
