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More About This Title The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
English
Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.
- The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
- Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders
The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
English
JOEY REIMAN is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald's, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. Fast Company named him one of the 100 people who will change the way the world thinks. Reiman is married to women's activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.
English
About the Cover xiii
Foreword Philip Kotler xv
Preface xvii
Introduction 1
I THE PURPOSE: PUT HUMANITY BACK IN BUSINESS 5
1 The Purpose of Work Is to Work on Purpose 7
2 Purpose-Inspired Leadership 17
3 The Master Idea 33
II THE BLACK BOX OF STRATEGY 41
4 Ethos: The Fruits Are in the Roots 43
5 Culture: Creating the Cult in Your Culture 53
6 Values: Your Most Valuable Asset 67
7 Strategy: The Plan to Win 80
8 Tactics: All You Need Is Love 99
III PURPOSE, INC.: HOW TO INCORPORATE PURPOSE INTO YOUR BUSINESS 115
9 Investigation 119
10 Incubation 131
11 Illumination 146
12 Illustration 161
IV CREATING A LASTING LEGACY 175
13 The Road to Camelot 177
14 A World on Purpose 195
Epilogue: Collective Purpose Is Our Saving Grace 209
Notes 213
Resources 221
About the Author 223
Acknowledgments 225
Index 231
