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- Wiley
More About This Title Beam, Straight Up: The Bold Story of the First Family of Bourbon
English
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
- Includes details of Fred Noe's life on the road, spreading the bourbon gospel
- Describes Fred's journey to becoming the face of one of America's most iconic brands
- Shares a simple primer on how bourbon is made
- Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
English
FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam.
JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The Pursuit of Other Interests.
English
Foreword Kid Rock xi
Chapter 1 A Little History 1
Chapter 2 A Kentucky Boyhood 23
Chapter 3 Booker: Yes, Sir. 49
Chapter 4 College Man 71
Chapter 5 Starting Out 87
Chapter 6 The Making of a Bourbon
Ambassador 101
Chapter 7 Road Warrior 115
Chapter 8 The World Isn’t As Big
As I Thought 129
Chapter 9 Bourbon and Change 143
Chapter 10 The Beam Way: How to
Build a Company That Lasts 155
Chapter 11 Home 169
Appendix 177
Cocktails 177
Hangover Cure 182
Cooking with Bourbon 182
Acknowledgments 193
Index 195
