Rights Contact Login For More Details
More About This Title Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
English
Fully exploit new conditions and opportunities created by current technological changes
The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.
- Explores a road map to success through adapting to technological changes
- Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses
For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.
English
Ted Shelton Managing Director, PwC Advisory, leads a social business consulting team focusing on the consumer, retail, and high-tech industries with PwC's Management Consulting Practice. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.
English
Preface: There’s an App for That! xi
Introduction: Turning Inside Out 1
PART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5
Chapter 1A Remote Control for the World7
The Three Technologies 7
Lessons from the History of the Internet 9
The History Lesson: Big Picture Thinkers Survive the Game 12
Build for the Social Mobile Cloud 15
The Time Is Now 16
Social Networking Is the Fastest Growing Technology Ever 17
The Cloud: The Connective Tissue 18
Buy a Smartphone Now 20
Chapter 2Social Means Connected: Compete with Yourself, Collaborate with Others23
The Social Network 24
Co-Creation 28
Compete with Yourself 29
Sign Up for a Social Network Today—on Your New Smartphone 30
Your Employees and Business Partners in Social Networks 32
Chapter 3Mobile: The Great Untethering35
The New Technical Capabilities 36
Connectivity 38
Reality Redefined: The Physical World with Data Overlay 40
Life Streaming: Access to a Photographic Memory 41
Cyborg 42
BYOD and the Consumerization of IT 43
Chapter 4Plug Yourself into the Cloud45
Four Key Technologies 45
Benefits of the Cloud Are Heavenly for Business 47
Drawbacks of the Cloud—Just Like Any Grid 48
Leveling the Playing Field 49
Plug Yourself into the Cloud 50
PART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51
Chapter 5ADAPT: Adapting to Change53
Technological Changes 53
At the Core of Today’s Change: Transaction Cost Economics 56
Chapter 6Persistent Digital Engagement: The New Digital Consumer59
Customer Service Is the New Marketing 61
Connecting Digitally at the Physical Point of Sale 61
Embrace Transparency 63
Chapter 7Digitization: The Rising Value of Information in Products and Services65
Innovation Drivers 66
Wireless Sensors in Everything and Everywhere 67
Application Programming Interfaces for Everything 68
Software Is Everywhere 68
Chapter 8Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation71
More People = Faster and Better Decisions 72
Group Collaboration = Faster and Better Outcomes 72
Extend Engagement and You Increase Value for Everyone 73
Chapter 9Hierarchy Will Yield to Networks, Remaking Organizations75
Seniority and Control of Information 75
Finding New Business Model Solutions 77
Chapter 10How We Buy: Redefining Shopping and Payment79
Business Model Shift 1: For Retailers, the Customer Is in Control 79
Business Model Shift 2: Pay from the Comfort of Your Own Phone 82
Business Model Shift 3: Corporate Currencies 85
Business Model Shift 4: Insuring Corporate Currencies 87
Business Model Shift 5: Accepting (Multicurrency) Mobile Payments 88
Business Model Shift 6: Transforming the Purchase Experience with Mobile Payments 89
Chapter 11The Game of Work, the Work of Game93
Business Model Shift 7: Turning Work into a Game 93
Business Model Shift 8: Data-Driven Decision Making and a Culture of Experimentation 97
Business Model Shift 9: Experience Is the Dominant Value 103
Chapter 12Work and the Workplace Reimagined105
Forces of Change 105
Business Model Shift 10: Dynamic Networked Social Sales and Support Staff 107
Business Model Shift 11: Workforce Collaboration to Improve Safety and Quality 110
Business Model Shift 12: Transparency and Openness 111
PART III UNDERSTANDING CHANGE: HOW TO ADAPT TO THE SOCIAL MOBILE CLOUD 117
Chapter 13Understanding Change119
Punctuated Equilibrium 120
Reinvention 121
Chapter 14Undoing Our Resistance to Learning123
HIDE 124
Trains, Phones, Record Players: The Cause of What ? 135
The Crucial Skills for Twenty-First-Century Success 136
Continuous Learning: You’re Either Growing or Shrinking 137
Chapter 15 Systems Thinking 141
Looking at the Whole 141
Shifts in Focus 144
Tools to Assist with Optimizing Details 145
Interactive Data Visualization 147
Steps to Systems Thinking 148
Chapter 16Decision Making149
SAFE 149
Committing to Adapting 151
The Continuously Iterative Business Plan 153
Chapter 17 Seven Steps to Adaptability 155
Step 1: Why We Resist Change 155
Step 2: Embrace Data and Analytics 156
Step 3: Understand the Power of Social Collaboration 156
Step 4: Why We Resist Learning 156
Step 5: Use New Learning Tools 157
Step 6: Learn to Use Systems Thinking 157
Step 7: Decision Making 157
Afterword: Digital Transformation: What Will You and Your Business Look Like 10, 20, 50 Years from Now? 159
Appendix: PwC Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC) 165
About the Author 217
Index 219
