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More About This Title Contemporary Business, 15th Edition
English
Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.
Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.
Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.
English
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 64
Chapter 4 Competing in World Markets 96
PART 2 Starting and Growing Your Business 132
Chapter 5 Forms of Business Ownership and Organization 132
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168
PART 3 Management: Empowering People to Achieve Business 200
Chapter 7 Management, Leadership, and the Internal Organization 200
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260
Chapter 10 Production and Operations Management 288
PART 4 Marketing Management 320
Chapter 11 Customer-Driven Marketing 320
Chapter 12 Product and Distribution Strategies 354
Chapter 13 Promotion and Pricing Strategies 390
PART 5 Managing Technology and Information 428
Chapter 14 Using Technology to Manage Information 428
PART 6 Managing Financial Resources 456
Chapter 15 Understanding Accounting and Financial Statements 456
Chapter 16 The Financial System 488
Chapter 17 Financial Management 520
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-30
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-52
