Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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More About This Title Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences


Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.


John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.


Introduction: Apple, Design and Steve Jobs

Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage

Chapter 2: Design The Organization: Nurturing taste, talent and a design culture

Chapter 3: The Product Is the Marketing: Great Products Sell Themselves

Chapter 4: Design Is Systems Thinking: Product and context are one.

Chapter 5: Design Out Loud: Prototyping to Perfection

Chapter 6: Design Is For People: Connecting with Your Customer

Chapter 7: Design With Conviction: Commit to a unique voice