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More About This Title The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You toYes
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Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.
- Learn how to develop and articulate effective goals
- Structure both long and short-term persuasion efforts
- Identify and research primary and secondary audiences
- Crafting those all important personal stories
Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.
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STEPHANIE VANCE spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the "Advocacy Guru," has trained thousands of people in hundreds of organizations, including the National Association of REALTORS®, the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.
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Acknowledgments v
Introduction vii
1 Principles of Influence 1
2 Know What You Want 27
3 Know the Competition 49
4 Know the Arena 67
5 Know Your Primary Audience—The “Influencees” 81
6 Find Your Surroga tes—The “Influentials” 95
7 The Campaign Plan 113
8 Crafting a Winning Message 135
9 Delivering the Message 155
10 The End Game 171
Index 189
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“The Influence Game will show you how to advocate for any need, whether it is legislation, a financial appropriation, or just a raise for yourself. I found The Influence Game to be immediately applicable to my work as a fundraiser.”—Katherine Wertheim, CFRE, Werth-It
“You don’t have to be a Washington insider to use the author’s 50 tactics to get something done. Weaving stories from her own Capitol Hill experience, Stephanie makes keen observations about the way the world works resulting in a thorough and thoughtful treatment of an important topic.”—Frank H. Mackaman, Staff Member, The Dirksen Congressional Center and former Director, Gerald R. Ford Library and Museum.
"The Influence Game is both entertaining and informative, and I would recommend it to anyone who wants to get other people to say ‘yes’!”—Avish Parashar, Professional Speaker and author of Say 'Yes And!' and Improvise to Success!
“This book is all about using your power of influence. My Uncle Roy is all about being under the influence. Don't be like Uncle Roy - read this book.”—Dale Irvin, The Professional Summarizer
“As a longtime Washington, D.C.-insider, Stephanie Vance knows the influence game inside and out. This book is a must-read for any business, political or community leader who wants to get to “yes” with the tried and true persuasion tactics used by those in the influence capital of the world.”—Michael Markarian, chief program and policy officer for The Humane Society of the United States, and president of the Humane Society Legislative Fund
