When: The Art of Perfect Timing
Buy Rights Online Buy Rights

Rights Contact Login For More Details

More About This Title When: The Art of Perfect Timing


An elegant and counterintuitive guide to achieving perfect timing

Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or too late—and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience—all of which may be unreliable—but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis.

  • The book is the first to offer an efficient and comprehensive way to think through any timing issue
  • Filled with dozens of lively stories illustrating good and bad timing in all walks of life—business, warfare, medicine, sports, entertainment and the arts
  • Written by Stuart Albert, one of the foremost timing experts in the world and developer of the first practical, research-based method for turning the skill of timing into a competitive advantage

Engaging and counterintuitive, When will show everyone, regardless of the work they do, or the life they live, that "it's all in the timing."


Stuart Albert is one of the foremost timing experts in the world. He is professor at the University of Minnesota’s Carlson School of Management and has been a visiting scholar at Harvard and at M.I.T. The developer of a practical, research-based method for managing timing in business, Albert has worked with small and medium-sized companies, as well as large multi-nationals, to help executives better decide and manage issues of timing. His patent on the interpretation of movement in time was featured in the New York Times.


Preface ix

Introduction 1

1 Sequence 25

2 Temporal Punctuation 47

3 Interval and Duration 79

4 Rate 109

5 Shape 129

6 Polyphony 155

7 Using the Lenses: The Timing of Dissent 191

8 A Timing Analysis: Seven Steps 215

Coda: Re-Imaging the World 239

Appendix: Temporal Architecture: Concept and Field of Inquiry 247

Notes 249

Acknowledgments 263

About the Author 267

Index 269