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More About This Title Econovation: The Red, White, and Blue Pill for Arousing Innovation
- English
English
Most importantly, Econovation envisions a very different future. It's one ruled by "producerism", not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:
- Capitalize on a market that will go from making nothing to making everything...for China.
- Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
- Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
- Seduce a desperate government to finance your business, then feed you pancakes in the morning
- Motivate tomorrow's employee with social currency instead of the green, depreciating kind
- Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws
Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one, convenient place - a rare treat for a business book.
- English
English
As a futurist, innovator, and digital payments expert, Steve is a popular global keynote speaker on future growth opportunities. Steve also leads innovation workshops, ideation, and training sessions based on his proprietary 4C's of Innovation methodology. An author with a satirical touch, his latest musings on trends in business can be read at ideafaktory.com.
- English
English
Introduction What Is Econovation? 1
Why Me? Why Now? 3
The Next 100 Years 5
Coming Up in Econovation 7
Chapter 1 Indulgence in an Age of Constraint 9
The Way We Were 10
Right Now 16
Chapter 2 Tawdry Tales of a Service Economy 25
Botox and Other Services 25
Haves versus Have-Nots 33
Fossils and Fledglings 38
The Power of Intangibles 41
Chapter 3 The Next Decade 45
A Rebalancing: What’s Likely, Possible, and Remote 46
A Shift in Power, Capital, and Priorities 68
Chapter 4 Sell Actualization 73
The Seven Economic Identities 73
Get Your Free Labor Here! 74
What Minimum Wage? Tiny Jobs for Tiny Pay 80
Social Identity as Economic Leverage 82
Secure Future 85
Chapter 5 Build a Capital Magnet 89
Sell to China, India, and Brazil 90
Change the Model 99
Become a Foreign Capital Magnet 103
What U.S. Companies Can Make in the Next Decade 108
Chapter 6 Make Makers 119
Education Complications 120
Fix the Core 125
Automate: Rise of the Machines 130
Repair School Financing 134
Empower Makers 136
Chapter 7 Liberate Micropreneurs 145
Splice Entrepreneurship into Education 147
Gain Access to Capital 151
Close the Confi dence and Knowledge Gaps 155
Disneyfi cation for Micropreneurs 157
Chapter 8 Build an “Incentive Nation” 161
Touched by the Hand of Go . . . vernment 162
Price, Love, and Understanding 164
Pricing and Incentive Models with a Future 176
The End of Money 185
Chapter 9 Unfinished Business 189
The Missing Link 189
Nobody’s Bitch 191
Appendix Applying Econovation 195
Approach 195
Hindsight to Foresight 195
All Together Now 198
About the Author 201
Index 203