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More About This Title Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
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There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.
- Create a "squeeze page," the most powerful one page website you'll ever build
- Use simple YouTube videos to grow sales
- Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
- and more!
Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
English
English
Preface Eleven of the Great Ideas in This Book xvii
Introduction: Marketing Is Now Free! xix
PART 1Build Your Reputation—Or Your Brand—For Free
Chapter 1 Supercharge Your Online Reputation 5
Chapter 2 Defend Your Reputation with Simple Free Tools 10
Chapter 3 Turn Bad Reviews into Free Marketing 12
Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content 16
Chapter 5 Insane Refund Policy Profits 19
Chapter 6 Being Irrational Is Great Marketing 21
PART 2Simple Inexpensive Websites You Might Need
Chapter 7 Lead Capture Pages and Squeeze Pages 35
Chapter 8 A Sales Page Closes the Deal for You 38
Chapter 9 A Community Site Builds Your Audience and Increases Loyalty 40
Chapter 10 Blogging for Customers 43
PART 3The Habits of Online Marketing Success
Chapter 11 Social Media and Free Marketing 49
Chapter 12 Brevity Is a Marketing Skill 50
Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic 51
PART 4Standing Out Online
Chapter 14 Search Engine Optimization Simplified 57
Chapter 15 Keyword Marketing 60
Chapter 16 Get Found on Search Engines 62
Chapter 17 Google Maps and Google Places 64
Chapter 18 Fill Up Google Places to Get Found 66
Chapter 19 A Good Name Is Good Marketing 68
Chapter 20 Fix Your Bad Name Instantly 70
Chapter 21 Online Video as a Lead Generator 72
Chapter 22 How to Fool Google and Wind Up on Top Every Time 74
PART 5Draw Your Business on a Napkin
Chapter 23 Want More Leads Now? Draw a Funnel 79
Chapter 24 Draw Your Ideal Clients If You Want to Meet Them 82
PART 6Start Hanging Out Where Your Prospect Hang Out
Chapter 25 Using eBay to Find Your Audience 87
Chapter 26 Find Good Marketing Partner Sites 91
PART 7Get Creative with the Media
Chapter 27 Have a Press Kit Ready on Demand 95
Chapter 28 Influence the Influential 97
Chapter 29 Press Release Marketing 98
PART 8Smartphones Are Taking Over the World
Chapter 30 Text Marketing Can’t Be Ignored 103
Chapter 31 Ask Customers to Put Their Phones to Use 105
Chapter 32 The Power of Marketing with Mobile Pictures 108
PART 9Inch-Wide, Mile-Deep Marketing
Chapter 33 Become a World’s Foremost Expert—Fast 111
Chapter 34 Find Forum Fame 113
PART 10Video Is No Longer Optional
Chapter 35 Make Your Videos Go Viral 117
Chapter 36 24 Marketing Videos You Should Have 119
Chapter 37 Essential Video Marketing Tools 121
Chapter 38 Make Video Even If You Have a Face for Radio 123
PART 11Deliver Current Content Constantly
Chapter 39 Call Yourself an Author and Sell More 127
Chapter 40 Write a Book for an Instant Sales Boost 131
Chapter 41 Write an E-Book in Days and Benefit for Years 135
Chapter 42 A Targeted Newsletter as a Marketing Machine 139
Chapter 43 Think Free First 143
Chapter 44 Use a Powerful Title for Your Marketing Content 146
Chapter 45 Your Content Distribution Strategy 147
PART 12Social Media Marketing
Chapter 46 Facebook as a Marketing Tool 151
Chapter 47 Twitter as a Marketing Tool 154
Chapter 48 Do Something Viral 159
Chapter 49 Other Social Media Tools 161
PART 13E-Mail Marketing Is Autopilot Marketing
Chapter 50 The Tools and Language of E-Mail Marketing 167
Chapter 51 Automated Power Marketing: Customer and Prospect E-mail 172
Chapter 52 Managing Your E-Mail on Autopilot 176
Chapter 53 Growing Your E-Mail Lists on Autopilot 178
Chapter 54 An E-Mail Newsletter Can Be a Cash Generator 184
Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly 188
PART 14Who’s Driving Your Business?
Chapter 56 Using a Survey as a Marketing Tool 193
Chapter 57 Give Them What They Want 194
Chapter 58 Remember Who Is in Charge 195
PART 15Spoiled Prospects and Customers Are Loyal
Chapter 59 Spoil Influential Customers in Creative Ways 199
Chapter 60 Reminders Put Money in the Bank 201
Chapter 61 Real-Time Problem Solving Is Marketing 203
Chapter 62 Put Greeting Cards on Autopilot 205
Chapter 63 Give Your Customers a Voice to Build Loyalty 206
Chapter 64 Build Loyalty and Credibility with a Membership Site 208
Chapter 65 Holding Contests to Boost Exposure 210
PART 16Powerful Marketing Partnerships
Chapter 66 Set Up a Three-Way Win for an Instant Boost 213
Chapter 67 Leverage the Power of Joint Ventures 216
Chapter 68 Find Good Partners for Marketing Synergy 217
Chapter 69 Bring Down the Barriers Between You and a Great Partner 219
Chapter 70 Put Your Best Salesmen to Work on Straight Commission 221
Chapter 71 Cross Promotions Are Marketing Synergy 224
Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences 225
Chapter 73 Expert Interviews: Simple and Powerful Marketing Content 226
Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards 229
PART 17Make Your Story Powerful
Chapter 75 Document the Story of Your Business 233
Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story 236
PART 18Actually, You Are Selling You
Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241
Chapter 78 Share Your Life Openly for Marketing Authenticity 244
Chapter 79 Distinguish Yourself and Your Business with the X Factor 247
Chapter 80 Serving and Marketing at the Same Time 249
Chapter 81 Strategically Asking for Help Can Be Great Marketing 250
Chapter 82 Be Controversial to Attract a Crowd 252
Chapter 83 Become Increasingly Indispensable 254
Chapter 84 Be Accessible or Be Ignored 256
Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released 257
Chapter 86 The Power of Your Why 259
Chapter 87 Appealing to the Influential 261
PART 19We Like to Buy from Experts—So Become an Expert
Chapter 88 Experts Make Videos—So Make Videos 265
Chapter 89 Start a Coaching or Mentoring Program 267
Chapter 90 Teaching Is Free Marketing 269
Chapter 91 Creating Audios and Podcasting 271
Chapter 92 Use Leverage to Grow Your Brand Fast 274
Chapter 93 Teleseminars Are Instant Expert Content 276
Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool 280
Chapter 95 Improve on What Worked Before 284
Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts 286
Chapter 97 Replace ROI with RLC for Better Marketing Monitoring 289
Chapter 98 Play Marketing Offense with Google Alerts 293
PART 20Grab Bag of Ideas
Chapter 99 Collaboration Isn’t Complicated Anymore 297
Chapter 100 Split Test for Marketing Power 299
Chapter 101 Cool Marketing Brain Food 300
Bonus Chapter
Chapter 102 A Love of Learning as a Free Marketing Skill 303
Acknowledgments 305
Index 307
