Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
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More About This Title Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

English

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

English

Part I: PERSPECTIVES.

Introduction.

Chapter 1. Technological Drivers of Change.

Chapter 2. Creating Value: Economics of Internet-Based Commerce.

Chapter 3. Capturing Value: Market Structure and Competition.

Chapter 4. Creating and Capturing Value in the Supply Chain.

Part II: CASES.

Overview of the Cases.

Section 1. Technology and Logistics.

ERP Overview.

SAP and the Online-Procurement Market.

Siebel Systems, Inc.

QRS Corporation.

AOL: The Emergence of an Internet Media Company.

Webvan: The New and Improved Milkman.

Section 2. Markets and Channels.

Online Auctions.

E-Markets 2000.

Pricing and Branding on the Internet.

GAP.com.

Nike--Channel Conflict.

Disintermediation in the U.S. Auto Industry.

Section 3. Strategy and Organization.

E-Commerce Building Blocks.

Karen Brown.

Broker.com.

BabyCenter.

HP E-Services.Solutions.

Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.

Tradeweave.

Section 4. Public Policy Issues.

DoubleClick and Internet Privacy.

eBay and Database Protection.

Internet Taxation.
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