The Complete Guide to Nonprofit Management, Second Edition
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The Complete Nuts-and-Bolts Guide to Managing Today's Bottom-LineOriented Nonprofit Organizations

This significantly revised and expanded Second Edition of thehighly popular how-to book identifies and addresses the uniqueconcerns of nonprofit organizations. Cutting through the morass ofmere theory, the experts at Smith, Bucklin & Associates, Inc.,a leading nonprofit management firm, get right to actual practicewith dozens of real-world examples and case studies, andup-to-date, vital, "combat-tested" strategies and techniques fordealing with virtually every nonprofit business management issue,including:
* The daily role of boards of directors
* Fund development and marketing
* Public and government relations
* Educational programs and certification
* Information services
* Human resources management
* Using the Internet

In addition, featured here is a refocused strategic planningchapter that presents an ongoing, organic form of planning, as wellas updated discussions of the importance of mission statements,planning publicity campaigns and coordinating special conventions,developing and marketing education programs, and much more.

Get the bottom line from the "front office." Whether you are anexecutive or manager of a nonprofit organization, a volunteer,consultant, fund-raising professional, a member of a board ofdirectors or a trustee, the information in this indispensable guideis more critical-and more effective-than ever before.


SMITH, BUCKLIN & ASSOCIATES, INC., is North America's largestassociation management firm. With offices in Chicago, Washington,and St. Louis, it employs more than 650 people serving 180nonprofits with annual budgets ranging from $500,000 to more than$20 million. In addition to providing complete day-to-dayadministrative management of nonprofits, the firm providesspecialized services, including strategic planning; organizationand financial management; trade show, meeting, and conventionmanagement; marketing; communications; Web development; andgovernment relations services.



Establishing the Organization's Direction.

Working Together: Maximizing Board and Staff Effectiveness.

Creating a Marketing Orientation in the NonprofitOrganization.


Sustainable Growth: Developing Profitable Activities for theProfessional and Trade Association.

Raising Money to Serve Your Cause.

Providing Needed Educational Programs.

Making Your Meetings Work--For You and Your Members.

Using Public Relations Tools to Reach a Broader Audience.

Getting Political Support for Your Cause.

Looking Beyond National Borders.


The New Information Technology: Powerful Tools for NonprofitManagement, Marketing, and Communications.

Financial Management.

Your People and Their Environment.

Knowing Important Legal Requirements.

Selecting and Using Consultants.