Ice Cream and Frozen Desserts: A Commercial Guideto Production and Marketing
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More About This Title Ice Cream and Frozen Desserts: A Commercial Guideto Production and Marketing
English
A total guide to manufacturing, retail, and entrepreneurial successin one of today's most lucrative food industries.
Here is your one-stop guide to one of the fastest growingsectors of the food industry, where opportunities abound formanufacturers, retailers, and entrepreneurs. Ice Cream and FrozenDesserts is the only complete handbook on the commercial productionand marketing of ice cream and frozen desserts for manufacturingand retail operations. It serves up a feast of how-to information,from writing business plans to purchasing equipment, from selectinga location to marketing your product--it even includes 500delectable recipes using either the continuous or batch method ofproduction.
Ice Cream and Frozen Desserts tells you what you need to knowto:
* Select the kind of frozen dessert business that's right foryou.
* Plan, finance, start, and operate a manufacturing or retailfrozendessert business.
* Purchase, install, and use ice cream making and servingequipment.
* Determine which production method is right foryou--continuous or batch.
* Market and merchandise your frozen confections.
* Manage employees, keep accurate financial records, and maintainsanitary conditions.
* Create dozens of delectable types and flavors of frozendesserts.
Here is your one-stop guide to one of the fastest growingsectors of the food industry, where opportunities abound formanufacturers, retailers, and entrepreneurs. Ice Cream and FrozenDesserts is the only complete handbook on the commercial productionand marketing of ice cream and frozen desserts for manufacturingand retail operations. It serves up a feast of how-to information,from writing business plans to purchasing equipment, from selectinga location to marketing your product--it even includes 500delectable recipes using either the continuous or batch method ofproduction.
Ice Cream and Frozen Desserts tells you what you need to knowto:
* Select the kind of frozen dessert business that's right foryou.
* Plan, finance, start, and operate a manufacturing or retailfrozendessert business.
* Purchase, install, and use ice cream making and servingequipment.
* Determine which production method is right foryou--continuous or batch.
* Market and merchandise your frozen confections.
* Manage employees, keep accurate financial records, and maintainsanitary conditions.
* Create dozens of delectable types and flavors of frozendesserts.
English
MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.
English
ICE CREAM PRODUCTION.
Batch Freezing Process.
Continuous Freezing Process.
Sanitary Conditions.
Ice-Cream Mix Production.
Flavor Ingredients.
Ice Cream Novelties.
Bringing Product to Market.
A RETAIL FROZEN DESSERT BUSINESS.
Opening a Retail Frozen Dessert Business.
Operating a Frozen Dessert Retail Establishment.
Serving the Customer.
Marketing the Retail Frozen Dessert Shop.
Selling Soft Serve Products.
FROZEN DESSERT RECIPES.
Ice Cream Recipes.
Italian Gelato.
Sorbet and Water Ice.
Hardpack Frozen Yogurt.
Appendix.
Indexes.
Batch Freezing Process.
Continuous Freezing Process.
Sanitary Conditions.
Ice-Cream Mix Production.
Flavor Ingredients.
Ice Cream Novelties.
Bringing Product to Market.
A RETAIL FROZEN DESSERT BUSINESS.
Opening a Retail Frozen Dessert Business.
Operating a Frozen Dessert Retail Establishment.
Serving the Customer.
Marketing the Retail Frozen Dessert Shop.
Selling Soft Serve Products.
FROZEN DESSERT RECIPES.
Ice Cream Recipes.
Italian Gelato.
Sorbet and Water Ice.
Hardpack Frozen Yogurt.
Appendix.
Indexes.
