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More About This Title The Future of Nonprofits: Innovate and Thrive in the Digital Age
So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down?
The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind.
The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission.
- Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization
- Provides nonprofits a look at the future of fundraising and communications trends into 2016
- Case studies highlight successes and failures
- Highlights the power and strength of Social Media
- Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees
- Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future
This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.
Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.
Part I Definitions and Strategies 1
Chapter 1 Innovate, or Die 3
Chapter 2 What is Innovation? 21
Chapter 3 Innovation as Your Strategy for Success 39
Chapter 4 What is Driving Your Innovation? Technology, Society, and Innovation 55
Part II The Three Pillars of Innovation 77
Chapter 5 Awareness 79
Chapter 6 Structure: Into the Belly of the Beast 103
Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles 125
Part III Implementation and Future Considerations 147
Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization 149
Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways 169
Chapter 10 The Future of Communications 193
Chapter 11 In Conclusion 215
Appendix 1 Sample of Job Descriptions 223
Appendix 2 Organization Innovation Index Quiz 227
Appendix 3 Are You Looking to the Future? 231
The Future of Nonprofits: The Comic Book 233