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Susan Hodgkinson, Principal - The Personal Brand Company Susan Hodgkinson is a leadership development expert, award-winning executive coach, and professional speaker. Hodgkinson was the first practitioner in the US to combine 15 years of a corporate marketing and branding approach to developing leaders, and the first to build a leadership development model—“The 5 P’s of Leadership Brand®” --fusing the two disciplines. As an executive coach, she works with high performing and high potential executives to ensure they grow as leaders to meet the demands of their roles. Hodgkinson has broad and deep experience working with diverse populations, including people of color, and executives working internationally. Her clients range from large-scale global systems to bio-tech, not-for-profit and academic institutions. Through her seminars, she teaches professionals in a diverse array of businesses in the US and abroad who know they must strategically manage their own professional learning, leadership development and personal brand to succeed—for their company and themselves. Hodgkinson’s book, The Leader’s Edge: Using Personal Branding to Drive Performance and Profit (iUniverse) has sold more than 30,000 copies worldwide and won the Pinnacle Book Achievement Award. The Leader’s Edge is now considered to be the defining textbook on personal branding for leaders in the US. Hodgkinson’s work has most recently been featured in The Wall Street Journal, The New York Times, The Indian Express, The Detroit Free Press, Essence Magazine, The Boston Globe, Fox News, Chronicle, and other major electronic media and syndicated business columns. She holds her MBA from Simmons School of Management and is on the Executive Education faculty there and at other business schools and Leadership Institutes.