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A/B Testing: The Most Powerful Way to Turn ClicksInto Customers

A/B Testing: The Most...

by Dan Siroker, Pete Koomen
  • Published in 2013
  • 208
Marketing Research, Eleventh Edition

Marketing Research, El...

by David A. Aaker, V. Kumar, Robert Leone, George S. Day
  • Published in 2012
  • 768

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