Business & Economics Marketing General
Showing 37 - 48 of 311 results
Search Titles![Customize the Brand - Make it More Desirable &Profitable](https://images-na.ssl-images-amazon.com/images/I/411x0jryOfL._SL160_.jpg)
Customize the Brand -...
- Published in 2002
- 192
![Welcome to the Creative Age - Bananas, Businessand the Death of Marketing](https://images-na.ssl-images-amazon.com/images/I/41AT7MjXVjL._SL160_.jpg)
Welcome to the Creativ...
- Published in 2002
- 292
![New Consumer Marketing - Managing a Living DemandSystem](https://images-na.ssl-images-amazon.com/images/I/41TKSXjus9L._SL160_.jpg)
New Consumer Marketing...
- Published in 2003
- 218
![The Art and Science of Interpreting MarketResearch Evidence](https://images-na.ssl-images-amazon.com/images/I/41MuzpLfbQL._SL160_.jpg)
The Art and Science of...
- Published in 2004
- 248
![Guilt Trip - From Fear to Guilt on the GreenBandwagon](https://images-na.ssl-images-amazon.com/images/I/41CBaaEQGCL._SL160_.jpg)
Guilt Trip - From Fear...
- Published in 2009
- 284
![Ethical Marketing and the New Consumer](https://images-na.ssl-images-amazon.com/images/I/51Hnm3dI4HL._SL160_.jpg)
Ethical Marketing and...
- Published in 2009
- 288
![Beating Low Cost Competition - How Premium BrandsCan Respond to Cut-Price Rivals](https://images-na.ssl-images-amazon.com/images/I/51Ms-KJYusL._SL160_.jpg)
Beating Low Cost Compe...
- Published in 2009
- 272
![Cadbury's Purple Reign - The Story BehindChocolate's Best-Loved Brand](https://images-na.ssl-images-amazon.com/images/I/41xuOVOANBL._SL160_.jpg)
Cadbury's Purple Reign...
- Published in 2008
- 352
![The Handbook of Online and Social Media Research - Tools and Techniques for Market Researchers](https://images-na.ssl-images-amazon.com/images/I/51qXJW8SClL._SL160_.jpg)
The Handbook of Online...
- Published in 2010
- 462
![Managing Customers Through Economic Cycles](https://images-na.ssl-images-amazon.com/images/I/51lWPrTbKQL._SL160_.jpg)
Managing Customers Thr...
- Published in 2010
- 264
![The Marketing Director's Role in Business Planning and Corporate Governance](https://images-na.ssl-images-amazon.com/images/I/51huqcmKFPL._SL160_.jpg)
The Marketing Director...
- Published in 2008
- 312
![Connective Branding - Building Brand EquityIn A Demanding World](https://images-na.ssl-images-amazon.com/images/I/51GpUrp9B5L._SL160_.jpg)
Connective Branding -...
- Published in 2008
- 380