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Business & Economics Marketing General

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Customize the Brand - Make it More Desirable &Profitable

Customize the Brand -...

by Torsten H. Nilson
  • Published in 2002
  • 192
Welcome to the Creative Age - Bananas, Businessand the Death of Marketing

Welcome to the Creativ...

by Mark Earls
  • Published in 2002
  • 292
New Consumer Marketing - Managing a Living DemandSystem

New Consumer Marketing...

by Susan Baker
  • Published in 2003
  • 218
The Art and Science of Interpreting MarketResearch Evidence

The Art and Science of...

by J. H. Fletcher, J. H. Fletcher
  • Published in 2004
  • 248
Guilt Trip - From Fear to Guilt on the GreenBandwagon

Guilt Trip - From Fear...

by Bambos Neophytou, Bambos Neophytou
  • Published in 2009
  • 284
Ethical Marketing and the New Consumer

Ethical Marketing and...

by Chris Arnold
  • Published in 2009
  • 288
Beating Low Cost Competition - How Premium BrandsCan Respond to Cut-Price Rivals

Beating Low Cost Compe...

by Adrian Ryans
  • Published in 2009
  • 272
Cadbury's Purple Reign - The Story BehindChocolate's Best-Loved Brand

Cadbury's Purple Reign...

by John Bradley
  • Published in 2008
  • 352
The Handbook of Online and Social Media Research - Tools and Techniques for Market Researchers

The Handbook of Online...

by Ray Poynter
  • Published in 2010
  • 462
Managing Customers Through Economic Cycles

Managing Customers Thr...

by John McKean
  • Published in 2010
  • 264
The Marketing Director's Role in Business Planning and Corporate Governance

The Marketing Director...

by Gerald Michaluk
  • Published in 2008
  • 312
Connective Branding - Building Brand EquityIn A Demanding World

Connective Branding -...

by Christine Vallaster, Christine Vallaster
  • Published in 2008
  • 380

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