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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

The Brand Who Cried Wo...

by Scott Deming
  • Published in 2010
  • 224
Entrepreneur Magazine: Successful Advertising forSmall Businesses

Entrepreneur Magazine:...

by Conrad Berke
  • Published in 1996
  • 224
The New Publicity Kit

The New Publicity Kit

by Jeanette Smith
  • Published in 1995
  • 352
Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption: Overturnin...

by Jean-Marie Dru
  • Published in 1997
  • 256
Getting the Bugs Out: The Rise, Fall, and Comebackof Volkswagen in America

Getting the Bugs Out:...

by David Kiley
  • Published in 2002
  • 302
Life After the 30-Second Spot

Life After the 30-Seco...

by Joseph Jaffe
  • Published in 2005
  • 304
A Branded World: Adventures in Public Relationsand the Creation of Superbrands

A Branded World: Adven...

by Michael Levine
  • Published in 2003
  • 260
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Join the Conversation:...

by Joseph Jaffe
  • Published in 2007
  • 320
Pick Me: Breaking into Advertising, and StayingThere (An Adweek Book)

Pick Me: Breaking into...

by Janet Kestin, Janet Kestin
  • Published in 2005
  • 240
Managing Corporate Social Responsibility - ACommunication Approach

Managing Corporate Soc...

by Sherry J. Holladay, Sherry J. Holladay
  • Published in 2011
  • 200
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition

Hey, Whipple, Squeeze...

by Luke Sullivan, Sam Bennett, Edward Boches
  • Published in 2012
  • 400
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking (An Adweek Book)

The Do-It-Yourself Lob...

by Tom Monahan
  • Published in 2002
  • 262

Showing 25 - 36 of 44 results

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