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Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die:...

by Jack Trout
  • Published in 2001
  • 240
Big Brands Big Trouble:  Lessons Learned the HardWay

Big Brands Big Trouble...

by Jack Trout
  • Published in 2002
  • 223
A Genie's Wisdom: A Fable of How a CEO Learned toBe a Marketing Genius

A Genie's Wisdom: A Fa...

by Jack Trout
  • Published in 2002
  • 120

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