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The author identifies much with C.S. Lewis and ironically, Dr. Seuss. A rhythmic rhyme and a somewhat serious pose molds well in the mind of most readers. It's likened to a sound bite from any effective commercial we seem to instinctively think or utter in response to other events. Words are very elastic in that they can at once be stretched out into parts and twisted into some karmic circle while maintaining their original posture. Just as we try to understand some of our experiences, Ms. Louise has done the same by poetically magnifying into verse the questions that arise in many familiar situations. Human behavior is scrutinized as an oxymoron. Her "MagArt", is another way to alter messages that are always approved of in manipulative advertising.