Business Writing Basics

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More About This Title Business Writing Basics


Effective writing makes a positive impression on clients, colleagues, and employers. While a poorly written document can embarrass an organization, a professionally penned document will enhance the image of both the company and the writer. This new and updated edition includes new information on writing business cases, PowerPoint presentations, and professional emails. Business Writing Basics includes 25 samples of both well-written and poorly written letters that readers can use as examples, and more than 200 useful tips that will enhance anyone's writing skills. Learn how you can: Adopt a "you" attitude when writing for the web Plan and write business cases and reports Plan and write reports Replace clichés and other antiquated phrases Use verbs that create powerful messages Avoid writer’s block


Jane Watson is a trainer, consultant, and author in the field of business communications. She has provided personalized coaching to senior executives on business writing, and for more than 20 years she has conducted workshops for both the private and public sectors. Watson has published more than 200 articles on communications and has been interviewed on both radio and TV.