Business Code in the Three Kingdoms
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- Zhejiang University Press
More About This Title Business Code in the Three Kingdoms
The Three Kingdoms was a famous period in Chinese history known for both its romanticism and its fierce competition between the three states. This book reflects on the business behavior from this era providing enlightenment to the modern enterprise. Among the aspects discussed are strategy, culture, art of management, competition, public relations, leadership and market expansion.
Li Guang Dou is a well known brand strategy and marketing expert in China and the author of several well known books.